Associate Marketing Manager, Lifecycle Triggers & Personalization

Responsible for planning and executing triggered lifecycle campaigns (email, SMS, and push notifications) for Crate & Kids. Manages the creative briefing and campaign production process, delivers performance analytics, and optimizes cross-channel performance to drive customer engagement and loyalty.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

• Lead the end-to-end campaign workflow - from creative briefing and messaging strategy to development, testing, execution, and scheduled content refreshes (quarterly, bi-annually, and annually) across email, SMS, and push notifications.

• Support Marketing Manager in the evolution of triggered strategy, implementation and maintenance of triggered lifecycle content for Crate & Kids (US and Canada)

• Partner with Technology and Creative teams to set up, test, and render dynamic creative templates and product recommendation modules tailored to key Crate & Kids customer segments (e.g., Baby Registry, Age & Stage, Expecting Parents).

• Track, analyze, and report on weekly and monthly campaign performance; execute A/B test plans to continually optimize engagement, conversions, and lifecycle performance.

• Help maintain cross-channel messaging consistency specifically for Crate & Kids product promotions, Baby Registry triggers, and store/outlet communications

• Collaborate with program managers to launch segmented triggered lifecycle campaigns for Baby Registry, Kids Design Services, Age & Stage triggers, New Parent triggers and others

• Stay up to date on email, SMS, and push notification best practices and research the competitive landscape to identify new opportunities

• Execute Outlet lifecycle communications, including openings, relocations, and ongoing weekly support.

• Lifecycle & Digital Channel Expertise:
  Deep understanding of email, SMS, and mobile push marketing strategy, deliverability standards, and consumer engagement best practices.

• ESP & Technical Proficiency:
  Hands-on experience with Salesforce Marketing Cloud (SFMC) or major enterprise ESPs, including dynamic content setup and CAN-SPAM/CASL compliance.

• Audience & Segment Awareness:
  Strong familiarity with parent and family demographics, child growth/milestone life cycles, and baby registry customer journeys.

• Data & Analytical Mindset:
  Skilled at interpreting campaign metrics, executing A/B test plans, and converting data insights into performance optimizations.

• Cross-Functional Project Management:
  Proven ability to manage production workflows with creative and tech teams, balance competing priorities, and deliver projects on schedule.

• Communication &
  
  Collaboration:
  
  Exceptional interpersonal and written communication skills with a diplomatic, team-oriented approach.

• Bachelor's Degree or relevant work experience required

• 3+ years of relevant marketing experience

• Experience managing email/SMS channels/programs

• Experience using ESP tools - Salesforce Marketing Cloud preferred

• Retail experience preferred