Therapeutic Area Communications; Associate Director Job Northbrook area,Illinois USA,Marketing / Advertising / PR

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at

About Astellas

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Purpose And Scope

This role serves as the primary point of contact for US brand business teams and the US Commercial and Medical Affairs Communications network for one or more priority brands. The role requires a strategic, insights-driven approach to external and internal brand communications, with a focus on fostering business growth, building stakeholder trust, and ensuring impactful, aligned execution across US market.

Responsibilities And Accountabilities External Communications (75%) Brand Communications

Working with brand leads, act as the point of contact for US brand business teams for assigned priority brand(s)
Foster business growth and stakeholder trust through a deep understanding and passion for the science, data and business priorities, leading co-creation of external brand communication campaigns
Develop and deliver external communications campaigns for patients and/or HCPs to educate on brand value or disease awareness, aligned with business and medical strategy
Identify and leverage robust insights to shape effective external brand communication campaigns and ensure high-quality execution through planning and content development
Design and execute integrated omnichannel campaigns incorporating innovative engagement approaches, including partnerships with social media influencers (e.g., patients, physicians and other HCPs) to expand reach, credibility and impact
Establish measurable outcomes for external communication campaigns in the US market, using findings to refine strategies and tactics
Lead strategic communications for major US regulatory milestones, data milestones and US scientific congresses
Develop and execute media engagement strategies, including development of core message frameworks
Lead media training for US brand spokespeople
Identify and execute strategic US media opportunities to position brands and senior commercial and medical affairs leaders as thought leaders
Lead strategic projects to support additional business growth or enhance the capabilities of the US Brand communications team

Issues Management

Proactively monitor and analyze US media to identify and manage brand-related issues that may impact stakeholder trust or Company reputation
Provide strategic counsel to US brand business teams on brand-related issues
Lead communications planning and execution for US brand-related issues, including Supply Chain disruption and crisis scenarios

Internal Communications (25%)

Develop and execute internal communication strategies that inspire and engage brand teams to deliver on behalf of patients and the Company
Establish metrics to measure the impact and effectiveness of internal communications programs

Cross-Functional Collaboration

Collaborate with Corporate, R&D Communications and IR to ensure alignment on brand-related communications and issues overall
Informs and/or collaborates with Corporate, R&D Communications and IR as appropriate on brand-related communications and issues

Required Qualifications

Bachelor's or advanced degree in Communications, Public Relations, Life Sciences or a related field
Minimum of 8 years' experience in regional and/or local communication roles within the pharmaceutical or biopharma sector
Demonstrated ability to manage projects and align multiple stakeholders
Hands-on experience with healthcare systems, regulatory environments and communications dynamics in key markets
Strong business communications…