B2B Account Director; ABM Focus

The Role

Wpromote is looking for a B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of our largest B2B clients. You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.

As an Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis;

and project management skills, including project definition, scope, and risk management. This role will focus specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work‑life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Remote‑first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $100,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third‑party salary benchmark surveys.

Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

Remote work is possible in most states within the US, with some exclusions.

We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

This position is not eligible for immigration sponsorship.

• Managing the client relationship and act as the lead point of contact for all client requests
• Seeking opportunities to advance the client relationship and identify new business opportunities
• Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
• Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross‑channel marketing dynamics
• Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
• Leading weekly client status calls, quarterly business reviews, and other client meetings
• Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, You Tube, etc)
• Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, Hub Spot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down‑funnel engagement and growth
• Managing overall account profitability, including approving and tracking…