Veterinary Referral Growth Lead

The Referral Relationship Manager (RRM) serves as a key liaison between Premier Veterinary Group
- Chicago and the referring veterinary community, driving hospital growth through strategic relationship management, outreach, and engagement.

This role is responsible for cultivating strong partnerships with referring veterinarians and key decision-makers, while also leading the planning and execution of referring DVM and client engagement events, marketing initiatives, and community partnerships. The RRM leverages data, insights, and relationship-building to improve referral performance, enhance the referral experience, and support hospital growth.

Working collaboratively with hospital leadership, marketing partners, and cross-functional teams, this position balances field engagement, strategic planning, event execution, and administrative coordination in a fast-paced, service-oriented environment.

This position has a dual reporting structure, reporting directly to the Referral Group Manager (functional manager) with a secondary reporting line to the local Hospital Director.

Compensation & Schedule

Annual Base Pay: $70K–75K annually
Incentive Plan: Eligible to participate based on compliance and performance standards; participation does not guarantee payout.
Schedule: ~40+ hours/week, including ~3.5 days in the field engaging referring practices and 1.5 administrative day at the hospital or home office.

ESSENTIAL JOB FUNCTIONS

• Develop and execute referral outreach strategies aligned with hospital performance goals and market opportunities.
• Build, maintain, and grow strong relationships with referring veterinarians, practice managers, and key decision-makers.
• Maintain a consistent engagement cadence through in-person visits, phone, email, and events, tailoring outreach to individual practice needs.
• Serve as the primary point of contact for the referring community, ensuring timely, professional communication.

• Plan and execute CE programs, symposiums, hospital tours, open houses, and referring practice recognition events.
• Track event performance, attendance, referral impact, and ROI.
• Manage and grow community partnerships, including shelters, emergency responders, and local organizations.

• Partner with hospital leadership and marketing teams to develop and execute campaigns promoting services, clinicians, and hospital capabilities.
• Leverage centralized marketing resources to support local growth initiatives.
• Collaborate on development and distribution of marketing collateral and engagement campaigns.

• Utilize CRM systems, referral dashboards, and analytics tools to track performance and inform strategy.
• Develop and execute a quarterly Joint Business Plan (JBP) outlining growth objectives and key initiatives.
• Analyze market trends and competitive landscape to identify opportunities and risks.
• Maintain deep knowledge of hospital services, specialties, and differentiators.

• Monitor and evaluate the referral experience to identify gaps and improve service delivery.
• Partner with hospital leadership to resolve issues and enhance referring veterinarian satisfaction.

• Manage referral engagement and marketing budgets and track performance against plan.
• Maintain accurate activity tracking, reporting, and documentation.
• Participate in hospital workflow shadowing (initial and ongoing) to stay current on services and operations.
• Support hospital leadership and growth initiatives as needed.

• Mission-Driven: Inspired to improve the lives of pets and people.
• Grit & Resilience: Thrives in a fast-paced, dynamic environment.
• High Standards: Demonstrates accountability and pride in high-quality work.
• Curiosity: Seeks continuous learning and creative solutions.
• Self-Starter: Works independently and drives results.
• Relationship-Oriented: Builds trust and communicates effectively.
• Growth Mindset: Coachable, adaptable, and committed to improvement.

• Valid driver’s license, clean driving record,…