Manager-Brand & Creative Strategy

Creative Production Manager

Company: Cox Automotive – USA

Location: Atlanta (required presence in office Monday and Wednesday; hybrid and remote work allowed part of the week)

Work Shift: Day

Travel: 5% of the time

Compensation: Base salary $89,400 – $134,000; potential incentive program.

The Manager, Brand and Creative Strategy is responsible for developing and executing integrated creative strategies across Cox Automotive consumer brands. This role serves as the bridge between business objectives and creative execution, translating marketing strategies into compelling creative that drive brand-building and performance outcomes. As a key member of the creative team reporting to the Sr. Manager, Creative Strategy, this role leads creative strategy development, agency partnership, and creative governance across all business units while also playing an active role in shaping creative output.

You will lead creative strategy for brand campaigns, social media, influencer programs, and performance marketing—ensuring creative excellence, brand consistency, and business impact across all consumer touchpoints. In addition to strategic leadership, this role brings a strong hands‑on creative perspective—contributing to concept development, refining creative output, and ensuring ideas translate effectively into high‑quality execution.

• Develop integrated creative strategies for brand campaigns, social media, influencer programs, and performance marketing across all consumer business units.
• Translate business and marketing strategies into clear, inspiring creative briefs that guide agency partners and internal teams.
• Lead social media and influencer creative strategy, identifying partnership opportunities and developing creative programs that feel authentic and drive engagement.
• Partner with Manager, Brand Social on social content calendar, ensuring creative consistency and strategic alignment.
• Create testing strategies for creative optimization across channels (brand media, social, email, performance marketing).
• Maintain and evolve brand guidelines, ensuring creative consistency across all touchpoints and business units.
• Serve as creative gatekeeper, ensuring all consumer‑facing creative meets brand standards and quality expectations.
• Partner with media teams to ensure creative is optimized for each media channel and format (TV, streaming, digital, OOH, social, email).
• Collaborate with analytics to understand creative performance and optimize future creative strategies.
• Apply a strong creative point of view to ensure strategic direction translates into effective, platform‑ready creative.
• Contribute to concept development and creative ideation, helping shape how campaigns come to life across channels.
• Ensure brand positioning and messaging are consistently reflected in creative execution.
• Agency Management & Creative Development:
  • Serve as primary creative strategist for creative agency partners, providing strategic direction and feedback.
  • Brief creative agencies on campaigns, ensuring briefs are clear, inspiring, and strategically sound.
  • Evaluate creative concepts and executions against strategic objectives, brand standards, and business goals.
  • Provide strategic creative feedback that elevates agency work while maintaining alignment to business objectives.
  • Manage creative review and approval processes, coordinating stakeholder feedback and ensuring timely decision‑making.
  • Partner closely with agencies to refine and elevate creative work, bringing a strong eye for design, storytelling, and content effectiveness.
  • Step in as needed to support or supplement creative development—ensuring quality and continuity across deliverables.
• Creative Production & Brand Execution:
  • Contribute hands‑on creative expertise across design, content, and storytelling to support campaign execution.
  • Guide development of social content, video, and digital assets to ensure alignment with strategy and platform best practices.
  • Ensure creative execution reflects modern content trends, platform behaviors, and audience expectations.
  • Support ongoing evolution of brand expression across formats, ensuring relevance and consistency.