Internships - Course Adoption Marketing Intern

Position: Internships at APA - Course Adoption Marketing Intern
About APA Publishing

APA Publishing, the publishing arm of the American Psychological Association, is supported by more than 125 years of research and publication. During that time, we have set the standards for research, writing, and publishing in psychology. These standards, combined with our scientific integrity, ensure the quality and impact of the information we curate and disseminate, helping to amplify the voice of psychology to our community of scholars, practitioners, librarians, and students.

In doing so, we create a common language that helps each of us in the community engage, educate, and solve some of society's most pressing challenges. Together, we advance the science and application of psychology to shape its future, benefit society, and improve lives.

The Course Adoption Marketing team oversees the promotion of APA coursebooks and digital learning resources. Our goal is to ensure educators and students have access to trusted, peer-reviewed resources rooted in science to advance learning in the discipline of psychology and related social sciences.

Responsibilities and expectations of Course Adoption Marketing Intern

Assists with social media activities, including researching, writing, designing, and scheduling content for You Tube, Twitter, Facebook, and Linked In.

Supports planning and logistics for digital and in-person events and conferences.

Edits and produces engaging long- and short-form video content for use across digital platforms.

Assists with ad campaign trafficking and website updates.

Provides administrative support for Course Adoption Marketing team, including calendar management, invoice processing, and reporting.

Outcomes/Goals for the internship

Develops and executes marketing strategies and tactics to grow adoption of APA coursebooks by higher ed instructors.

Understands higher education publishing system, and how APA Publishing products solve market problems.

Establishes working knowledge of Course Adoption Marketing's target audiences, product positioning, and key stakeholders.

Gains experience collaborating with other APA marketing teams, using project management software and other marketing platforms, and adhering to project deadlines.

Becomes proficient in using marketing software and systems such as Salesforce, Wrike, Sprout, Canva, and Camtasia.

Hours and Timeframe

The duration of the Course Adoption Marketing internship will last between 3 and 4 months and will average 20 hours per week. This position requires a high school degree and at least some college credits and should be compatible with students currently enrolled in courses at the college level.

Job Location - Remote: APA internships may be considered for remote work eligibility as defined in APA's Flexible Work Policy and are subject to approval. Remote work interns may not work from the following states or U.S. territories: Alaska, Arkansas, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Mississippi, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.

To apply for our internship program, click on the "Apply Now" button. APA requests a cover letter and resume as attachments with all applications. Please note that due to the high volume of applications, we request that students combine all application materials into one document (i.e. PDF) before submitting their application. Please note that we are not able to acknowledge each applicant;

only those applicants selected for an interview will be contacted by the hiring manager. If you have any questions, please email internship.

The American Psychological Association is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.