Performance Marketing Lead; Google & Microsoft Ads

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at:

We are looking for a Performance Marketing Lead (Google & Microsoft Ads), to lead and scale our advertising across the Ruby Labs portfolio.

This is a senior player-coach role. You will own Google Ads and Microsoft Ads execution across multiple brands, coach and develop acquisition managers, set account standards, improve performance, and protect account health across a large multi-brand setup.

You will be responsible for scaling spend profitably across Search, Performance Max, Demand Gen, You Tube, and Microsoft Ads. You will conduct regular account audits, identify missed opportunities, and make sure every brand is using Google and Bing to their full potential.

This is not a reporting-only leadership role. You need to stay close to the accounts, understand the details, and be able to challenge strategy, structure, bidding, compliance, measurement, and execution yourself.

We also work AI-first. You will own the Google and Bing acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts, automations, QA checklists, and repeatable workflows that help the team operate faster and better.

• Portfolio Performance

• 7+ years of hands-on paid search experience.

• Experience coaching, leading, hiring, and evaluating Google Ads specialists, UA managers, or paid search teams.

• Direct ownership of large Google Ads budgets, ideally $5M+ per month hands-on and $10M+ per month at portfolio level.

• Strong Search, Performance Max, Demand Gen, and You Tube experience.

• Microsoft Ads experience, including Microsoft Audience Network.

• Proven record scaling accounts profitably across multiple countries and languages.

• Strong understanding of subscription economics: LTV, CAC, ROAS, payback windows, cohorts, and value-based bidding.

• Deep Google Ads policy experience, including disapprovals, appeals, account restrictions, and compliance-heavy environments.

• Strong account architecture, audit, documentation, and measurement discipline.

• Ability to identify scaling opportunities and practical account improvements from account-level data.

• Clear, direct communication with both acquisition managers and senior stakeholders.

Strong Advantage

• Experience managing enterprise-level search accounts or large multi-brand paid search portfolios.

• Experience with Google Ads scripts, Google Ads API, SQL, or internal automation tools.

• Experience building Claude, AI, or agentic workflows for marketing operations.

• Experience building team knowledge bases, SOPs, QA systems, and training programs for paid acquisition teams.

• D2C subscription, lead-gen, or consumer web funnel experience.

• Experience with high-scrutiny categories, trademark-sensitive ads, or complex policy environments.

• Experience working directly with Google or Microsoft teams on betas, product pilots, and escalation paths.

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your…