Sr Manager, Marketing Finance

Overview

$135k - $145k per year base salary range + annual bonus potential.

Remote: 100% remote in the United States. However, due to state-specific regulatory requirements, Potbelly does not currently support remote work from Alaska, California, and Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment.

Come build the Potbelly Nation with us! Our legendary hot and toasty sandwiches, irresistible shakes and cookies satisfy Potbelly fans every day.

Potbelly started as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop. Today, there are more than 460 Potbelly Sandwich Shops across the U.S. Our leaders build and inspire teams to bring our customers a unique Potbelly experience.

You are a highly analytical and curious finance leader who thrives in fast-paced, data-rich environments. You bring a strong track record of partnering with Marketing or Digital teams to drive growth through insight, not just reporting. You are a problem solver at heart—comfortable navigating ambiguity, connecting data across sources, and turning analysis into clear, actionable recommendations. You enjoy collaborating with cross-functional teams and influencing decisions at all levels of the organization.

• Naturally curious and driven to understand the "why" behind performance
• Highly analytical with strong attention to detail
• Comfortable working with large, ambiguous datasets to identify patterns and insights
• Action-oriented, with a focus on driving outcomes—not just analysis
• Confident communicator who can influence cross-functional stakeholders
• Collaborative, but also able to independently own and deliver high-impact work

• Serve as the primary Finance partner to Marketing and Digital leadership, helping shape growth strategy and investment decisions
• Build and refine frameworks to evaluate marketing effectiveness, including ROI, payback, and incrementality
• Translate marketing and customer data into actionable insights that improve performance across channels
• Lead financial evaluation of campaigns, promotions, and tests to inform go/no-go decisions
• Drive pricing and promotional strategy through modeling of elasticity, mix, and competitive positioning
• Partner on test-and-learn agenda, ensuring rigorous prioritization and measurement of results
• Contribute to developing the annual Marketing budget and monthly forecasts
• Work closely with Marketing leadership to build long-term strategic plans and business cases to support presentations to senior leadership and the Board of Directors
• Direct and support various initiatives to improve and enhance financial processes, data visualization, reporting, etc. through Power BI, Planful and Excel
• Recruit, coach, and retain top talent in the Finance department
• Perform ad hoc analysis and work on project teams as the need arises
• Report to VP of Finance

This role will directly influence how Potbelly invests in growth - making it a critical driver of both short-term performance and long-term strategy.

• Minimum of 7 years of progressive career growth, ideally in a multi-unit, retail, or food business; high-growth company and multi-channel experience a big plus (with focus on supporting marketing and/or e-commerce)
• Bachelor's degree in Finance
• Demonstrated leadership, team-building and coaching skills, experience building teams and supporting cross-functional partners
• Proven experience in budgeting/forecasting and various types of financial analysis
• Must be at an advanced Excel skill level and have experience with ad-hoc financial analysis and reporting tools such as Power BI, Planful, or other similar financial systems. R and/or Python experience a plus
• Sense of urgency and focus on results
• High energy level and intellectual curiosity, with a strong desire to learn
• Excellent problem solving, project management, and analytical skills
• Experience using complex statistical analysis and modeling to draw insights from large data sets is a big plus
• Excellent…