Head of ETF Distribution, L&G - Asset Management, America

Company Description

L&G's Asset Management business is a major investor across public and private markets worldwide, with $1.533 trillion in AUM.
* Our clients include individual savers, pension scheme members and global institutions, who invest alongside L&G’s own balance sheet.

Our ambition is to be a leading global investor, innovating to solve complex challenges for our clients using the power of L&G. This is rooted in our investment philosophy and processes, which are focused on creating value over the long term.

We believe that incorporating financially material sustainability criteria, when relevant to our clients, can generate value and drive positive change.

The Head of ETF Distribution is accountable for building, executing, and scaling the U.S. ETF distribution capability in support of the firm’s broader ETF platform strategy. This role owns revenue growth for ETFs, with responsibility spanning distribution strategy, platform access, asset growth, and distributor engagement from launch through transition to business-as-usual. Operating in a lean, build-phase context, this role requires a senior distribution leader who can combine strategic direction, hands‑on execution, and cross‑functional leadership.

The role works closely with the Global Head of Index and ETFs, Distribution, Product, Capital Markets, Marketing, Operations, Legal/Compliance, and external partners to ensure consistent market positioning and effective go‑to‑market execution.

• Distribution Strategy & Commercial Execution
• Define and execute the U.S. ETF distribution strategy aligned with ETF product positioning, launch sequencing, and firm growth objectives.
• Establish and manage AUM, flow, and platform-access targets; monitor progress and adapt tactics based on market feedback.
• Act as the commercial owner of ETF outcomes, ensuring distribution execution remains aligned with product, marketing, and platform readiness.
• Platform Access & Gatekeeper Engagement
• Own senior relationships with national accounts, RIA custodians, IBD home offices, TAMPs, and model portfolio providers.
• Lead ETF onboarding, approval, and shelf placement processes across priority platforms.
• Build and maintain credibility with research, due‑diligence, and model portfolio teams to support long‑term adoption.
• ETF Launch, Early‑Life Growth & Liquidity Support
• Partner with internal teams to support successful ETF launches, including seeding strategy, liquidity positioning, and early trading quality.
• Work closely with Marketing to ensure consistent positioning, messaging, and sales enablement aligned with distribution priorities.
• Ensure consistency between distribution messaging, marketing content, and secondary‑market outcomes.
• Identify opportunities to leverage existing institutional or internal relationships to support early asset formation.
• Team Leadership & Capability Build‑Out
• Operate initially as a player‑coach within a deliberately lean distribution model.
• Design and scale a small, high‑impact ETF distribution team as assets and platform coverage expand.
• Coordinate with external distribution infrastructure, including broker‑dealer arrangements, in line with the agreed operating model.
• Partner with Marketing leadership to shape scalable ETF sales enablement and advisor education.
• Governance, Risk & Cross‑Functional Leadership
• Represent Distribution in ETF governance forums, escalating material risks, dependencies, and opportunities.
• Ensure distribution activity aligns with regulatory, licensing, and compliance requirements.
• Provide clear executive‑level reporting on distribution performance, market feedback, and forward priorities.

• 10+ years of experience in asset management distribution, with…