VP, Analytics

Overview

Fusion
92 is building the future of marketing through a data-driven approach to solving clients' toughest problems. We call ourselves a Marketing Transformation Partner, driven by curiosity, fearlessness, teamwork and leadership, to unlock growth through services and technology. We are an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion
92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community. We are experts across every field and discipline in marketing. Fusion
92 is for those who are curious and innovative, uniting data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and answer the unanswerable. We launch products, we have patented innovations, we create award-winning ideas, and we transform businesses. Our difference is our people. If you’re curious and seeking a remote-flexible, integrated team where you can collaborate and deliver best-in-class work, join us.

The Role

The VP, Analytics is responsible for shaping and leading the analytic approach, planning and client delivery of insights across client engagements and internal initiatives, with a strong emphasis on hands-on delivery, rigor, and measurable client impact. This role oversees reporting and dashboards, data management and quality, advanced measurement approaches, and performance optimization—ensuring analytics drives meaningful business outcomes. This role partners closely with client executives, media planning and activation, strategy, technology, and data science teams to translate complex data into clear, actionable intelligence.

The VP remains actively engaged in the work—providing direct oversight, guidance, and, where needed, hands-on contribution to complex analyses and executive-ready deliverables. This role is critical to strengthening and maturing the organization’s application of AI, automation, and advanced analytics to improve speed, scale, and impact within department workflows.

Location:

Candidates must be located in Illinois, Texas, Colorado, or Michigan. For individuals based in our Michigan and Illinois locations, this will be a hybrid role, requiring both in-office and remote work. For candidates in Texas and Colorado, this position will be fully remote.

• Help shape the strategic direction for analytics across clients and internal teams, aligning measurement frameworks to business objectives and outcomes
• Lead analytics planning, prioritization, and day-to-day resource allocation across accounts and initiatives, remaining closely involved in execution priorities to ensure quality and consistency
• Establish and uphold best practices for client analytics delivery, reporting, and data quality
• Serve as the senior, client-facing analytics lead within account teams, influencing cross-functional decisions related to measurement, optimization, and performance

• Own day-to-day key client relationships for analytics, acting as a trusted advisor and ensuring clarity, confidence, and consistent delivery against client expectations
• Act as a hands-on advisor to client leadership on measurement strategy, test-and-learn frameworks, performance evaluation, and optimization approaches
• Translate data and media insights into clear, strategic recommendations across channels and platforms
• Ensure analytics outputs are tied to business outcomes, not just media or platform metrics
• Review and approve client deliverables to ensure accuracy, clarity, and executive-level relevance

• Lead and contribute directly to advanced measurement approaches including attribution, incrementality, experimentation, and performance modeling
• Guide optimization strategies that improve media efficiency and effectiveness against defined objectives
• Partner with media and strategy teams to ensure analytics informs planning, activation, and investment decisions

• Identify and…