Senior Advisor Market Development - Contact Center

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Team Overview

The Public Sector Strategy and Market Development team is responsible for defining go-to-market strategy, shaping solution positioning, and unlocking growth opportunities across Trans Union's Federal, State, and Local government businesses. The team partners closely with Sales, Product, Marketing, and Government Affairs to ensure Trans Union solutions address the operational realities and risk challenges facing government agencies. This role reports to the Senior Director, Public Sector Strategy.

This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

Role Overview and Core Responsibilities

The Senior Advisor, Public Sector Contact Center Markets exists to build and scale Trans Union's presence within government contact center environments, with a primary focus on civilian Federal agencies. This is an individual contributor, market development role that is revenue-adjacent but not quota-carrying.

The role drives business outcomes by shaping market strategy, informing solution optimization, and enabling pipeline creation through strong market insight and use-case development.

Core responsibilities include:

* Define and execute market development strategy for Public Sector contact center solutions, focused on Federal, State, and Local civilian agencies

* Identify and prioritize market opportunities and use cases that seed and shape sales pipeline

* Partner with Sales to inform market penetration and go-to-market strategy, supporting revenue growth through enablement and strategic guidance

* Inform product and solution optimization by translating agency needs, operational realities, and fraud risk patterns into market requirements and solution business cases

* Support annual strategic planning and 3-Year Plan (3YP) development for the Public Sector Contact Center segment

* Represent Trans Union at industry conferences, events, and public forums, communicating market insights and Trans Union's value proposition

* Develop market-facing thought leadership, positioning materials, and GTM assets in collaboration with Marketing and internal stakeholders

* Work cross-functionally with Sales, Marketing, Solutions, Government Affairs, Research, and Consulting to drive consistent market execution

Required Knowledge and Experiences

* 8+ years of experience in market development, strategic engagement, program leadership, or business development within Federal and/or State & Local government markets, particularly civilian agencies. This experience is critical to navigating government buying environments, agency missions, and operational constraints.

* Demonstrated understanding of government contact center operations, including how identity risk and fraud manifest in telephonic and citizen-facing workflows.

* Prior experience working within a government agency, with a government contractor or consultancy, or with a technology provider selling into the public sector

* Strong consultative, client-facing presence with the ability to influence without authority across internal and external partners

* Bachelor's degree in Business, Marketing, Economics, or a related field required (or equivalent experience);
Master's degree preferred

Required Technical Skills

* Working knowledge of contact center technologies and workflows, including telephony-based customer engagement models

* Understanding of fraud mitigation and identity risk concepts as they apply to call center and citizen-services environments

* Ability to translate technical and operational concepts into market requirements, GTM strategy, and business cases

Preferred Skills and Experiences

We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in:

* Experience supporting go-to-market strategy or sales enablement rather than direct selling

* Exposure to public sector fraud, identity, benefits administration, or citizen services programs (e.g., SSA, VA, HHS)

* Background in telecom, contact…