Director, Paid Search

Description

ABOUT US:

Fusion
92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.

We're an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion
92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community.

We are experts across every field and discipline in marketing.

Fusion
92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable.

We launch products, we have patented innovations, we create award-winning ideas - we transform businesses. We are dreamers and doers, and we are ready for you to join us.

Our difference is our people. That's where you come in.

If you're curious and looking for a remote-flexible, integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!

JOB SUMMARY:

We're looking for a data-driven, strategic, and hands on Director of Paid Search to lead Fusion
92's Paid Search team across a portfolio of dynamic, performance-focused clients. In this role, you'll own SEM strategy, lead a team of specialists, and collaborate cross-functionally with analytics, media, and client teams to deliver results that matter.

This is a unique opportunity to work at the intersection of innovation and performance-partnering with clients in financial services, healthcare and B2B. You'll be responsible for pushing the boundaries of paid search by implementing best-in-class tactics, leveraging automation, and shaping long-term SEM growth strategies across Google and Bing, including non-traditional Search ad products such as Performance Max, Local Search Ads (LSA), You Tube/GDN, Google Shopping and more.

The ideal candidate combines technical fluency in Google Ads with a solid understanding of healthcare marketing regulations (HIPAA and PHI), Google Analytics and attribution, and proven leadership experience in agency or in-house roles.

Bringing our core values - Curiosity, Fearlessness, Teamwork and Leadership - to life will be critical to the success of this individual.

Location:

Candidates must be located in Illinois, Texas, Colorado, or Michigan. For individuals based in our Michigan and Illinois locations, this will be a hybrid role, requiring both in-office and remote work. For candidates in Texas and Colorado, this position will be fully remote.

GENERAL RESPONSIBILITIES:

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, You Tube, etc.).
• Serve as the senior strategic advisor for all things SEM-owning client relationships, results, and recommendations.
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance.
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.).
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans.
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations.
• Lead quarterly business reviews and reporting presentations for key clients.
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including…