Sr. Specialist, Marketing Insights & Analytics

About Northern Trust

Northern Trust is a Fortune 500 company and a globally recognized, award‑winning financial institution with over 130 years of financial experience and more than 22,000 partners. The company serves the world’s most sophisticated clients using leading technology and exceptional service.

• Analyze and report on performance across paid media channels including paid search, display, native, and paid social campaigns.
• Develop and maintain dashboards and reporting frameworks across platforms such as Power BI and Google Data Studio.
• Measure and communicate key performance indicators such as CPL, ROAS, CAC, and CLTV, translating findings into actionable recommendations.
• Partner with marketing, sales, and product stakeholders to align campaign objectives and measurement.
• Support end‑to‑end tracking and tagging strategy using Google Tag Manager.
• Work with data engineering and analytics partners to define data requirements, new data automations, and improve reporting.
• Leverage marketing platforms (GA4, CM360, Google Ads, Linked In Campaign Manager, Marketo and agency platform) to monitor performance.
• Support testing and experimentation to improve campaign outcomes.
• Support integrated campaign reporting across funnel stages for marketing stakeholders.
• Identify gaps in measurement, attribution, and reporting.

• 3–5 years of experience in marketing analytics, performance marketing, or digital media measurement.
• Experience working with a range of marketing and advertising platforms such as Google Analytics (GA4), Google Ads, Linked In Campaign Manager, Campaign Manager 360 (CM360), Marketo, or similar tools.
• Strong experience with reporting and visualization tools such as Power BI and/or Google Data Studio.
• Working knowledge of Google Tag Manager and digital tracking implementations.
• Foundational SQL skills to query and validate marketing datasets.
• Experience analyzing and optimizing campaigns based on CPL, ROAS, and CAC.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple priorities and communicate effectively.

• Experience working in B2B lead generation and long sales cycle environments.
• Exposure to customer data platforms such as Twilio Segment or similar tools.
• Familiarity with identity resolution concepts or platforms such as Live Ramp.
• Understanding of marketing attribution models.
• Experience supporting integrated campaign reporting.

• Delivers actionable insights tied to business outcomes.
• Improves campaign efficiency through optimization.
• Enhances consistency and standardization of measurement.
• Acts as a trusted partner to stakeholders.
• Contributes to scalable measurement frameworks.

• Applicants must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity.
• Working model:
  Hybrid – the successful candidate will spend time between the office and working from home.
• Salary range: $83,100 – $141,300 USD (good faith estimate of base pay).
• Benefits include retirement benefits (401(k) and pension), health and welfare benefits (medical, dental, vision, spending accounts, and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well‑being benefits.

Northern Trust is an Equal Opportunity Employer. The company does not discriminate on the basis of race, color, religion, national origin, sex, marital status, sexual orientation, disability, age, or any other protected characteristic. Northern Trust is committed to providing reasonable accommodations to individuals with disabilities during the employment process.