Senior Associate, Insights

Senior Associate, Insights & Strategy

Starcom Insights and Strategy is the fuel for designing meaningful connections with people and brands in culturally relevant ways. We combine creativity and data to uncover differentiating insights that drive business growth for our clients. We have innate curiosity to explore, interrogate and synthesize all forms of data to help us determine what makes people tick. Our department combines the clarity of data with human understanding to create valuable connections that move people and move business.

Through rigor and intelligence we understand why/how people make decisions, explore how these decisions are made in the context of culture. We design connections strategies and frameworks to inform Paid, Earned, Owned and Shared media planning.

The Senior Associate, Insights & Strategy, will champion a people-first approach to unearth actionable insights for a major pharmaceutical client. The Senior Associate is a key contributor, connected and supported by Insights & Strategy leadership as well as being an embedded member of the client team, collaborating with more senior contributors and peers across disciplines. This hybrid role will provide the right candidate the opportunity to grow their skills through data-driven story-telling and the development of actionable client implications.

The successful candidate is a curious, creative and a collaborative problem-solver who thrives in a fast-paced environment.

• Analyze and connect the dots between diverse and disparate data sets to derive meaningful insights
• Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions
• Develop and present client-ready insight presentations inclusive of data visualization and storytelling
• Evaluate innovative data partners to develop new approaches to uncovering insights
• Work in partnership with client research and internal strategy and analytics team; have deep knowledge of client's business goals and challenges
• Incorporate the fundamental principles of Starcom's inclusive marketing philosophy and planning approach

• Define most valuable audience segments for clients using syndicated data
• Mine research tools and ensure accuracy in the use and application of data
• Build compelling personas that bring key audience segments to life

• Partner with Planning and Investment teams on media sufficiency analysis to understand the media spend needed to meet client + audience-specific goals
• Monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients – translating trends into strategic opportunities + implications

• 0-2 years in media/marketing research, consumer insight, business consulting, or digital advertising research
• Experience with quantitative or qualitative research and
• Some experience working with large data sets to create insights
• Familiarity with syndicated and customer data environments
• Knowledge of statistical software packages and coding languages (eg SAS, SPSS, R, Python) a plus
• Proficiency in Tableau, Good Data, Datorama, SQL a plus
• Strong communication skills both written and verbal
• Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range:…