Job (external facing)Senior Analyst, Data Science and Analytics (Media Analytics

Job Title

Senior Analyst

We are seeking a highly analytical and meticulous Senior Analyst to support media analytics and measurement across campaigns. This role is responsible for transforming data into clear, actionable insights that inform campaign optimization and support future planning.

The Senior Analyst partners with media, strategy, and analytics teams to ensure data is accurate, insights are relevant, and outputs are polished and decision-ready—with a focus on enabling faster, smarter media decisions.

Analyze cross-channel media performance and deliver insights to support campaign optimization and planning

Translate data into clear findings and actionable recommendations

Support development and execution of measurement frameworks and learning agendas

Conduct audience, competitive, and performance analysis to inform strategy

Partner with media teams to identify in-flight optimization opportunities

Build and maintain dashboards and reports that are intuitive and decision-ready

Support data automation and pipeline development (e.g., GCP, Funnel.io)

Ensure data accuracy, consistency, and quality across outputs

Contribute to presentations with insightful storytelling, not just data reporting

Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.

Applies measurement frameworks to analyze media performance and audience behavior

Identifies performance drivers, trends, and optimization opportunities

Synthesizes data across sources into clear, actionable insights

Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel.io) to analyze and visualize data effectively

Supports automation efforts to reduce manual reporting and improve efficiency

Applies analytical thinking to answer business and campaign performance questions

Maintains strong data quality, organization, and taxonomy standards

Translates data into clear, concise insights and recommendations

Contributes to client and internal discussions with fact-based, data-driven input

Supports development of polished presentations and reporting outputs

Partners with cross-functional teams to ensure alignment on performance and insights

Continuously improves deliverables to move from reporting toward insight-driven storytelling

3–5+ years of experience in media analytics, marketing analytics, or data analysis

Strong understanding of paid media metrics, performance drivers, and campaign structure

Experience translating data into insights and actionable recommendations

Familiarity with measurement frameworks and performance analysis approaches

Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)

Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar)

Strong attention to detail and ability to deliver accurate, high-quality outputs

Effective communication skills with ability to present insights clearly and concisely

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD…