Field Marketing Manager; Remote

Job Summary

This role is for a marketer who thinks in logistics, strategy, and brand experience in equal measure. Booking a sponsorship is the easy part. The work is building environments where Neumo's sales and account teams can generate, accelerate, and close deals with the finance directors, county clerks, court administrators, recorders, DMV leaders, and agency CIOs who decide how government serves its constituents.

This role is for a marketer who thinks in logistics, strategy, and brand experience in equal measure. Booking a sponsorship is the easy part. The work is building environments where Neumo's sales and account teams can generate, accelerate, and close deals with the finance directors, county clerks, court administrators, recorders, DMV leaders, and agency CIOs who decide how government serves its constituents.

You will own end-to-end execution of Neumo's national event strategy across the full product portfolio — Revenue Compliance, Justice, Public Administration, Payments, DMV, and Platform — from large-scale government and industry conferences to intimate, high-touch customer gatherings. You will do and you will train in this role. This role requires both strategic team leadership skills to build and align the events strategy with business unit leaders, sales leaders, and customer success team leads.

This person also needs to hire and train a super effective specialist to run all logistical elements of an event with near-zero error rate. Public sector selling rewards presence and patience. Agencies evaluate in the open, procure on published timelines, and lean heavily on peer reference. Events are where that trust gets built — and this role owns that surface.

Strategy, Planning, and Leadership

• Drive the national event strategy, leading planning and execution of Neumo's participation in large-scale government and industry conferences, associations, and Neumo customer events.
• Set the annual event plan and decide in which events to invest resources and which do not from a marketing and business perspective, balancing the need to drive new business and protect and nurture existing relationships.
• Launch annual customer conferences (planned for Q2 2027), overseeing registration, partners, supplier contracts, and overall experience to achieve renewal and upsell goals across all customer segments.
• Build and lead the team by hiring and developing an Events Specialist who can manage the entire workflow around an event flawlessly and understands the strategy, goals, and how to measure the impact of each event and is able to drive value from events.

• Hold final accountability – the buck stops with you for venue, booth, shipping, staffing, and collateral logistics across the event calendar, with zero missed vendor cutoffs.
• Own the Event Management – ensure accurate board data using stage-gated templates, ensuring every active event runs on a standard approach and look to improve the process and flow with the adoption of software and building of AI skills to support the team.
• Be the owner of event performance and ROI -- report on event performance based on goals and types and by product, territory, and business unit.
• Oversee the budget — exercise discretion and independent judgment over a significant national field marketing budget, ensuring every dollar is tracked and optimized.
• Report on revenue impact — partner with Sales and Marketing Operations to track lead flow and deliver post-event reporting that connects event activity to sales pipeline and closed-won revenue.
• Drive leads that convert – create a high conversion lead-to-opportunity flow from events to maximize cost per lead, cost per opportunity, and ROI on closed-won…