Asset & Wealth Management, Strategic Marketing Manager, Vice President – Chicago

Job Description

Job Title: VP, US Third Party Wealth, National Accounts/Home Office, Goldman Sachs Asset Management

Location:
Chicago

Regular/Temporary:
Regular

This Vice President will play a key role, devising and executing marketing strategies to support our value proposition to broker dealer home offices in the US.

The VP will partner with client-facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment.

• Channel marketing implementation:
  Develop and implement an integrated marketing strategy for AM’s third-party wealth National Accounts/Home Office segment to fuel overall business growth objectives in the US.
• Brand narrative:
  Ensure the Asset Management value proposition, and associated third party wealth home office value proposition are infused through all related marketing activities in the US.
• Client research:
  Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth home office clients, and execute on plan to enhance perceptions
• Campaigns and execution:
  Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.
• Content:
  Partner with content and product marketing teams, to deliver a content calendar which fully supports the US third party wealth National Accounts/home office marketing strategy, including the generation of editorial ideas, and content creation as well as continual improvement across marketing and sales collaterals, social media and
• Partnership marketing:
  Partner with third party wealth National Accounts business leaders to develop and deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
• Sponsor ships:
  Partner with business leads and functional leads within marketing on sponsorship strategy and seamless execution of events
• Measurement and reporting:
  End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize.
• Team effectiveness:
  Drive operational efficiency of the US third party wealth National Accounts marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
• Partnership and collaboration:
  Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.

• 8 years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• In-depth knowledge of the asset management industry: clients, products, regulations, competitors
• Well-developed strategic thinking with commercial awareness and business acumen
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
• Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
• Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Bachelor’s Degree (BA/BS); MBA and/or CFA preferred

At Goldman Sachs, we commit our people, capital and ideas to help our clients,…