B2B Demand Generation Marketing Manager; HubSpot

B2B Demand Generation Marketing Manager (Hub Spot)

Location/Type: Remote (U.S.)
• Quarterly travel for on-sites/events

Pay: $85,000–$135,000 base

Schedule: Full-time

You’ll own marketing end to end. Strategy and execution. No hand-holding. Real impact.

• First dedicated marketing hire
• Player-coach, department of one (for now)
• Build top-of-funnel demand for a complex B2B SaaS product
• Long sales cycles. Regulated industries. High trust required.

• Build and run the marketing strategy from scratch
• Drive top-of-funnel MQLs for Sales
• Launch and manage email, outbound, and digital campaigns
• Set up MQL definitions, tracking, and reporting in Hub Spot
• Partner with Sales on handoff, follow-up, pipeline quality
• Own brand voice, messaging, and positioning
• Manage outsourced marketing vendors and hold them accountable

• 5+ years B2B marketing experience
• Proven demand gen and lead creation ownership
• Hands-on with Hub Spot or similar CRM/automation tools
• Experience as a department of one or early marketing hire
• Comfortable in ambiguity; self-directed operator

• SaaS experience
• Regulated industry exposure (energy, compliance, healthcare, gov)
• Long sales-cycle marketing experience

• Pay: $85,000–$135,000 base
• Health insurance: 100% employee premium covered
• Dental and vision insurance
• 401(k) with up to 4% company match
• Life, short-term, and long-term disability insurance

• Remote role within the U.S.
• Quarterly travel for company on-sites and events

Your work directly fuels revenue growth.

You’ll define how marketing works here—and scale it over time.

You like pace and ownership. You build the plan, run it, and improve it.

At Urrly, fairness matters. We use AI to review every application against the same clear requirements for the role. This means every candidate is evaluated on job-related factors like skills, certifications, and experience—not on personal attributes such as gender, race, age, or background. Our goal is to create a more objective, consistent, and equal opportunity hiring process for all applicants.

Apply Today to own marketing from day one and shape growth at a fast-moving SaaS company.