Senior Paid Social Strategist

About Us

Accelerated Digital Media is a self‑funded, employee‑owned digital marketing agency focused on performance media management across paid search and paid social channels. Our culture prioritizes the team and values high standards, fresh perspectives, collaboration, and individual accountability to meet ambitious growth objectives. We specialize in direct‑to‑consumer brands in healthcare, digital health, and e‑commerce.

As a Senior Paid Social Strategist, you will lead the paid social media advertising efforts for innovative digital health and e‑commerce clients. You will develop and implement paid social strategies, manage campaigns across platforms, own client communication, optimize campaigns for performance, stay updated on industry trends, and collaborate with clients to achieve marketing goals.

• Strategy and Planning:
  • Work closely with clients to understand campaign objectives and audience targeting.
  • Develop comprehensive paid social media strategies aligned with client goals and budget constraints.
  • Oversee the creation of detailed campaign plans, including budget allocation and ad creative strategies.
• Campaign Management and Execution:
  • Lead the setup and management of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, Linked In, Tik Tok, and others.
  • Oversee the development of ad creatives, including ad copy, images, videos, and landing pages.
  • Implement advanced audience targeting and segmentation strategies.
  • Monitor campaign performance and make data‑driven adjustments to optimize key metrics (e.g., CTR, CPC, ROAS).
• Audience Research and Analysis:
  • Conduct audience research and segmentation to maximize ad relevance and performance.
  • Utilize audience‑targeting features and tools offered by social media platforms.
  • Implement retargeting and lookalike audience strategies.
• Performance Analysis and Reporting:
  • Monitor and analyze campaign performance using social media analytics tools.
  • Generate regular reports to track KPIs and campaign effectiveness.
  • Provide strategic insights and recommendations for continuous optimization and improvement.
  • Mentor, QA work, and train Account Managers.
• Stay Updated:
  • Stay informed about industry trends, emerging platforms, and updates in social media advertising.
  • Recommend and implement new strategies, features, and technologies as needed.

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 5+ years) in paid social media advertising.
• Certification in social media advertising platforms (e.g., Facebook Blueprint, Tik Tok Academy) is a plus.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent leadership, communication, and collaboration skills.
• Creative thinking and ability to develop engaging ad content.
• Proficiency in social media management and scheduling tools.
• In-depth knowledge of A/B testing and optimization techniques.

• Competitive salary and performance‑based bonuses.
• Opportunities for continuous professional development.
• Open, supportive, and productive culture with remote work across the continent.
• Work with innovative digital health brands and fast‑growing e‑commerce companies.
• 90% company sponsorship for health, dental, and vision.
• 401K with employer match program through Human Interest.
• Unlimited paid time off (minimum 2 weeks per year).
• In‑person company‑sponsored events multiple times per year and monthly virtual activities.
• Total compensation range $85,000 – $100,000.

If you’re ready to take your paid social career to new heights and be part of a dynamic team driving digital success, we invite you to apply. Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

• Mid‑Senior level

• Full‑time

• Sales and Business Development

• Advertising Services