Senior Manager, Brand

• $125,000 - $140,000 base salary range + annual bonus potential!
• 100% remote in the United States, however, due to state-specific regulatory requirements, Potbelly does not currently support remote work from the following states:
  Alaska, California, and Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment.

Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States.

But toasty sandwiches are only as good as the people behind them. And yeah, we've got the best. Ready to join our growing Potbelly Nation?

What's In It For You**:

• Competitive pay with performance-based annual raises!
• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• Retirement Savings 401(k) WITH company match
• Employee Assistance Program
• Paid Time Off
• Discount Program
• Flexible Work Schedule
• Career growth opportunities

** If hired, you must meet and maintain all eligibility requirements to qualify*
* Job Title: Senior Manager, Brand

Department/Function: Marketing

Location: Support Center

Reports to (Title): Senior Director, Brand Marketing

Job Level: Manager

Job Band: Sr Manager

Full-Time - Exempt

Travel Requirements: Moderately

GENERAL DESCRIPTION

The Senior Brand Manager is accountable for brand strategy, marketing calendar management, and creative oversight  responsibilities include building and stewarding an insights-led annual marketing calendar, developing compelling promotional and brand initiatives that populate the calendar, and bringing all activities to life across paid, owned, and earned channels with high-quality, effective execution. This position will also play a primary role in overseeing media and the relationship with the media agency.

Reporting to the Senior Director of Brand Marketing, the Senior Brand Manager will manage two direct reports:
Manager, Graphic Design & Art and Associate Manager, Brand Marketing. A Marketing Operations Associate will not report into this role but will partner closely to support execution.

This is a critical position within the Marketing organization, accountable for both setting brand strategy and ensuring it is executed with excellence. The role is intentionally hands-on-the Senior Brand Manager is expected to lead, build, and deliver the work, not simply direct it.

FOCUS

Brand Strategy & Stewardship

• Own brand positioning, messaging, tone, look and feel, and brand guardrails
• Ensure consistent application of brand voice and visual identity across all channels
• Translate insights and performance into actionable brand strategies
• Annual Marketing Calendar Leadership
• Build and manage a 6+ month forward-looking marketing calendar
• Ensure the right balance of traffic-driving and brand-building initiatives to meet business goals
• Define initiative timing, sequencing, and success metrics

Promotions & Campaign Strategy

• Lead development of promotions and key initiatives across cross-functional teams
• Define offer strategy, messaging, and business objectives
• Ensure campaigns align to brand strategy and deliver against business objectives
• Channel Planning & Media Integration
• Define channel roles across paid, owned, earned, and in-shop environments
• Ensure channel requirements, asset needs, and readiness timelines are clear
• Partner with media agency on planning, execution, and optimization

Creative Leadership & Development

• Own and develop clear, strategic creative briefs that translate strategy into execution
• Lead end-to-end creative development across internal and external teams
• Provide clear, consolidated feedback tied to strategy, brand standards, and performance
• Ensure creative is developed for channel-specific formats and optimized for performance

Agency & Partner Management

• Manage creative agency roster, including partner selection, scope, and performance
• Partner with PR agency on earned media strategy and key moments
• Hold agency partners accountable for quality, performance, brand adherence, and timelines

Cross-Functional Leadership & Execution

• Partner with Operations, Digital, Finance, and Field teams to align on initiatives
• Drive readiness, coordination, and execution across all functions
• Operate as a hands-on leader-personally driving progress and solving problems
• Experimentation & Performance Optimization
• Establish and lead a testing and learning agenda across campaigns and channels
• Use data and insights to refine strategies, creative, and channel plans
• Drive continuous improvement without compromising brand consistency

Reporting & Operational Excellence

• Lead post-campaign analysis and translate findings into clear actions
• Provide leadership visibility into…