Director, Brand & Content; Onsite or Remote

Description

Follett Content Solutions has been a trusted partner for educators since 1873! We support our educators that touch more than 45 million students worldwide. Follett Content Solutions helps build a diverse collection of print and digital resources to support every student. We are currently hiring for a Director, Brand & Content within our marketing department. This position is a full-time exempt role.

The pay for this position is $ -$150,000 annually. This position will be a hybrid position with Monday, Tuesday and Thursdays in our McHenry, IL office and Wednesday & Fridays with work from home days. For the right candidate, we will consider remote. We offer an array of benefits, to see those benefits .

Any pay range disclosed is based upon a combination of neutral factors such as required qualifications, experience, education, skill, training, certifications, seniority, etc. Follett Content Solutions reserves the right to provide any successful candidate a salary at the most appropriate level set as a result of such candidate’ qualifications, experience, education, skill, training, location, certifications or seniority.

The Director, Brand & Content is a senior marketing leader responsible for building, protecting, and activating the Follett Content brand across every audience, channel, and touchpoint. Reporting to the VP of Marketing, this leader owns the full brand and content ecosystem - from brand strategy and positioning to content development, PR and communications, creative services, paid media, thought leadership, social media, and marketing project management and traffic operations.

This is a highly visible, cross-functional role that serves as the strategic connective tissue between brand, content, demand generation, and the broader business ensuring that every piece of content, every creative asset, and every communication is differentiated, on-brand, and measurably connected to business outcomes. This leader will partner closely with pillar business leads across Library and Classroom, Sales, and executive leadership while directly managing a team.

The ideal candidate brings equal command of brand strategy and operational execution - someone who can set a creative vision and champion it, develop a communications framework and ensure it is consistently applied across the organization, and foster a collaborative, feedback-rich environment where creative ideas can thrive and evolve. This is a role for a builder, a collaborator, and a storyteller who can roll up their sleeves when the business demands it and who understands that brand is not just what we say, it is how we show up in every interaction with every audience we serve.

• Own the Follett Content brand. Define, document, and steward brand positioning, voice, visual identity, and messaging architecture across all internal and external touchpoints.
• Champion brand standards and architecture. Provide strategic oversight of the brand style guide, design system, naming conventions; partner with Manager of Creative Services who owns day-to-day development, maintenance, and enforcement of brand standards across teams, partners, and channels.
• Translate business strategy into brand narrative. Partner with the VP, Marketing, pillar GMs, and executive leadership to ensure brand communications reflect strategic priorities and evolve with the business.
• Lead competitive and market intelligence. Monitor brand trends, competitor positioning, and industry dynamics to inform strategic recommendations.
• Report on brand health. Define brand KPIs, establish measurement frameworks, and present quarterly brand insights/performance to leadership and the broader marketing team.
• Stay current on brand, content and communications trends across the K-12 and public library market. Bring forward recommendations for how Follett Content’s brand expression and storytelling should evolve to remain relevant and differentiated.

• Own the overall content strategy. Set the vision, framework, and priorities for content across our business – spanning video production, blogs,…