Senior Lead, Program Director: Brand & Reputation

What You’ll Do Institute Go-to-Market Planning

• Develop a deep understanding of ZS Impact Institute priorities, research agenda, and competitive landscape
• Partner with Institute leaders and SMEs to define priority topics, shape the Institute content roadmap, and align on strategic focus areas
• Build and manage an integrated editorial calendar, ensuring alignment across research, thought leadership, campaigns, and executive engagement moments
• Own program planning and orchestration for the Institute, translating priorities into a coordinated, multi‑quarter marketing plan

• Execute integrated, Institute‑led marketing campaigns aligned to flagship research themes and narratives
• Partner with Senior Content Lead and SMEs to translate complex research and data‑driven insights into clear, compelling stories tailored to senior audiences
• Coordinate across marcomms functions to operationalize flagship reports, related webinars and podcasts, and executive engagement assets
• Develop and deploy executive‑facing messaging and engagement playbooks
• Deliver high‑quality campaign and asset execution with strong attention to detail
• Manage multiple work streams with clear timelines and accountability
• Support activation of Institute content through executive programs, events, and relationship‑building channels

• Monitor campaign and program performance against defined KPIs (awareness, engagement, influence)
• Use insights to optimize targeting, messaging, and channel mix to strengthen audience connection and credibility
• Support reporting on marketing impact, including reach, engagement quality, and contribution to brand and reputation goals
• Maintain structured documentation of campaigns, assets and outcomes

• B.A./B.S. degree required, advanced degree welcome
• 10+ years of marketing experience in B2B marketing, consulting, or related field
• Comfort working cross‑functionally in a matrixed environment, influencing without direct authority
• Excellent relationship‑building and communication skills, able to engage senior stakeholders internally and externally
• Ability to translate business objectives into structured marketing plans
• Strong analytical thinking and ability to solve ambiguous, cross‑functional problems
• Proven experience delivering end‑to‑end marketing programs or campaigns
• Strong project management and ability to manage multiple work streams simultaneously
• Ability to develop clear, concise, executive‑ready messaging and materials
• Skilled in translating technical/complex topics into compelling narratives
• Fluency in English
• Client‑first mentality
• Intense work ethic
• Collaborative spirit and problem‑solving approach

• Cross‑functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s‑curves, individual contribution and role expansions

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development, with robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture.

We are committed to giving our employees a flexible and connected way of working, combining work from home and on‑site presence at clients and ZS offices for the majority of the week.

Travel is a requirement for client‑facing ZSers to meet business needs. Travel provides opportunities to strengthen client relationships and enhance professional growth.

We honor the visible and invisible elements of our identities, personal experiences, and belief systems, and we are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. We support communities through networks and resources to help our ZSers thrive.

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.