Senior Manager, Consumer Insights Front End Innovation - NA Family Care

Senior Manager, Consumer Insights Front End Innovation – NA Family Care

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. In this role you will bring your professional expertise and drive to building and managing our portfolio of global brands. You will help us deliver better care for billions of people around the world by uncovering 360‑degree human understanding to inspire growth‑minded decisions and foster a data‑driven culture.

• Partner with cross‑functional teams to identify relevant business issues, research objectives and hypotheses that address brand questions and needs.
• Develop learning plans to evaluate hypotheses that support business objectives, exploring leading‑edge methodologies to test hypotheses, draw inferences, and create recommendations that define business opportunities.
• Synthesize, interpret, and apply information/data to establish facts and develop insights that provide new perspectives on the category, consumers, and innovation pathways.
• Manage the engagement of marketing research and analytics projects, including external suppliers, to ensure research and analytics are executed accurately, timely, and cost‑efficiently.
• Uncover insights in an agile, dynamic business environment to drive the iterative innovation process, inclusive of AI‑based tools.
• Lead with the application of behavioral understanding to brand building.
• Apply sound understanding of current and emerging research methodologies, acting as the functional expert in applying consumer practices.
• Demonstrate intense curiosity to learn the business, the consumer, and the market, and apply innovation consumer methodologies to strengthen consumer insights.
• Up to 10% travel may be required.

• Bachelor’s degree and 7+ years of experience in consumer insights; advanced degree preferred.
• Expertise in executing behavioral science experiments and experience leading, designing, executing, and reporting primary market research.
• Deep understanding of how to integrate consumer insights fundamentals—including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis—into business, innovation, and marketing strategies. This includes segmentation, need states, concept and product development/validation, test and learn approaches, design/packaging testing, creative optimization and more.
• Exceptional track record of translating insights into strategy and innovation priorities for a brand.
• Ability to work effectively with all levels of the business team.
• Ability to coach others and build organizational talent related to market research and strategic thought—especially regarding AI adoption and utilization.
• Proven ability to integrate data from a variety of sources to provide clarity and direction to a multi‑functional team.
• Strong influencing skills and ability to shape strategic direction.
• Excellent written and communication skills.

Salary Range: $140,320 – $173,360 USD (US locations only). The position offers eligibility for a target bonus and a comprehensive benefits suite, including 401(k) and Profit‑Sharing plans.

Kimberly‑Clark offers a flexible work model that blends remote work with intentional in‑person collaboration. For a complete overview of benefits, see

Kimberly‑Clark is a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.