Product Marketing Lead

ZS is a management consulting and technology firm focused on improving life and work through data, science, technology, and human ingenuity. As a Product Marketing Lead, you will define and scale the story of ZAIDYN Field Performance, the agentic AI platform that transforms how life sciences field teams plan, perform, and engage.

Positioning & Narrative

• Define and refine the ICP, buying committee, and value architecture for Field Performance.
• Craft messaging that connects ZAIDYN products into one unified, differentiated platform story.
• Tailor product narratives by region and audience, collaborating with industry marketers to align GTM across markets.

Go-to-Market Strategy & Launches

• Develop GTM strategy and tiered launch plans across features and products.
• Partner with Product Management, other marketers, and enable teams to deliver and measure cohesive, data‑driven GTM plans.
• Own packaging and positioning inputs for pricing and commercial strategy.

Sales Enablement & Adoption

• Develop high‑impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battle cards.
• Lead enablement sessions for AEs, SDRs, and other marketing team members to ensure field fluency.
• Build advocacy programs with case studies and customer success stories.

Storytelling & Evangelism

• Represent the product internally and externally, educating and inspiring audiences across web, social, and events.
• Ideate, script, and record engaging product demos and videos showcasing AI‑driven capabilities and real‑world impact.
• Simplify complex AI and analytics concepts into accessible, memorable stories that inspire belief and adoption.

Customer & Market Intelligence

• Execute market, buyer, and competitive research to inform GTM priorities.
• Own win/loss analysis, translating insights into actionable recommendations.
• Stay ahead of developments in data, AI, and agentic AI, shaping ZAIDYN’s differentiation strategy.

• 10–12 years in B2B SaaS Product Marketing, ideally for enterprise platforms or data/AI‑driven products.
• Proven experience collaborating with Product, Sales, and Marketing on launches and growth.
• Deep sales enablement expertise, from narrative design to competitive storytelling.
• Fluency in commercial life sciences or related domains (field effectiveness, CRM, incentives).
• Familiarity with Veeva or Salesforce ecosystems and comfort with data governance and compliance.
• Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
• Excellent communication skills: clear, engaging, and credible with executives.
• Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
• Collaborative leader with a bias for action and curiosity.
• Fluency in English.
• Client‑first mentality, intense work ethic, and problem‑solving approach.

• Cross‑functional skills development & custom learning pathways.
• Milestone training programs aligned to career progression opportunities.
• Internal mobility paths that empower growth via s‑curves, individual contribution, and role expansions.

ZS offers a comprehensive total rewards package that supports your health, financial future, time away, and professional development. You will have access to robust skill‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture that encourages meaningful work and growth.

A flexible and connected model allows you to combine work from home and on‑site presence at clients/ZS offices for the majority of the week, fostering both planned and spontaneous face‑to‑face collaboration.

Travel is a requirement for client‑facing roles, with expectations to travel as needed to strengthen client relationships and support project success.

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.