Media Planner

Overview

The Media Planner serves as the day‑to‑day steward of media planning and execution for an assigned brand. This role is responsible for supporting the development of media strategies, managing campaign execution, and ensuring accurate delivery across channels, while building a strong understanding of the client’s business and target audiences.

The Planner will contribute to media recommendations and help translate client objectives into effective, insight‑driven digital media plans, working closely with the Supervisor and cross‑functional teams.

• Assist in the development of digital media plans, channel strategies, and tactical recommendations
• Contribute to audience development, including identifying priority segments and supporting more targeted approaches
• Apply foundational media concepts (reach, frequency, audience delivery) to planning recommendations

• Support planning and execution across digital and high‑impact channels (e.g., online video, CTV, display, paid social, linear)
• Maintain accurate flowcharts, budgets, and media authorizations
• Track pacing and delivery to ensure campaigns are running according to plan

• Work closely with activation teams to ensure accurate implementation of media plans working closely with the Ad Operations team
• Monitor campaign performance and flag delivery or pacing issues
• Assist in identifying optimization opportunities based on performance data

• Gather and analyze research (MRI, Com Score, etc.) to support data‑driven media recommendations
• Help synthesize findings into clear insights for internal teams and client updates
• Build foundational understanding of how media contributes to broader business goals (e.g., awareness, visibility)

• Support the development of client‑ready materials, including plan rationales, updates, and campaign summaries
• Maintain strong working relationships with internal teams and media partners
• Participate in internal and client meetings, contributing to discussions as appropriate

• Help manage timelines, deliverables, and priorities across campaigns
• Support Supervisor and Director in coordinating across planning, activation, and analytics teams
• Demonstrate strong attention to detail and ability to manage multiple work streams

• Bachelor’s degree (BA/BS)
• 1–2 years of media planning experience
• Strong understanding of digital media fundamentals (reach, frequency, audience targeting basics)
• Familiarity with media tools (e.g., Media Tools/Prisma, MRI, Com Score, or similar platforms)
• Proficiency in Excel and strong attention to detail
• Strong communication skills and ability to contribute to presentations
• Highly organized, collaborative, and solution‑oriented

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law,…