Brand Manager - Huggies Baby Wipes

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

The Brand Manager is accountable for driving business planning and marketing execution for brands within Kimberly-Clark North America, delivering sustainable growth through strong consumer insights, brand strategy, and impactful marketing plans that drive sales, profit, share, and equity. This role balances strategic thinking with hands‑on execution, operates with high ownership and a consumer‑first mindset, and partners closely across a matrixed organization to deliver results.

This role reports to the Senior Brand Manager.

• Understand and actively manage all relevant levers of the P&L, proactively identifying marketing‑driven growth opportunities
• Build strong commercial and marketing plans that help grow category value and win with consumers
• Lead development and execution of consumer‑inspired marketing initiatives across traditional media, digital, and retail channels
• Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels
• Translate data and facts into clear, inspiring insights and recommendations
• Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing
• Partner effectively across a matrixed organization, including R&E, Supply Chain, Finance, Insights & Analytics, and Sales
• Mobilize and influence cross‑functional teams, generating alignment and commitment to shared goals
• Consistently deliver against marketing objectives, driving impactful and transformational results
• Anticipate external opportunities and risks, set stretching goals, and make fact‑based decisions to keep performance on track
• Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 7+ years of brand management or related marketing experience (CPG experience strongly preferred)
• Strong experience in brand planning, innovation development, and creative ideation processes
• Demonstrated experience developing and activating digital marketing strategies
• Proven ability to influence without authority and lead effectively in a matrixed organization
• Strong analytical skills with the ability to make sound, timely decisions
• Compelling communication and storytelling capabilities
• Demonstrated ability to build positive, winning team cultures and develop talent
• Entrepreneurial, “can‑do” mindset with comfort navigating ambiguity and change
• Positive energy and professionalism representing the brand internally and externally
• Prior experience providing coaching, mentoring, or people leadership

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work…