Strategic Marketing Manager

Strategic Marketing Manager

Classification:
Grade 7 SS A | Salary from $75,000.00/yr

Department:
Home Office | Marketing and Communications

FLSA Status:
Full Time | Exempt

Supervisor (title): VP, Marketing Strategy & Planning

Location:

Atlanta, GA

Position Summary (Basic purpose or primary function of job)

The Arthritis Foundation's Strategic Marketing Managers are the driving force behind our marketing and communications strategies and experiences. These individual contributors are organizational leaders who drive cross‑functional teams to deliver the best content and experiences to our stakeholders and audiences. Each Strategic Marketing Manager leads the development of bold, performance‑driven integrated marketing communications strategies to drive the Arthritis Foundation's mission forward.

They will lead the collaborative development of data‑driven integrated marketing strategies and plans, ensuring that tactics are on‑brand and that key messages align with the strategy and deliver on its impact goals.

Strategic Marketing Managers are assigned multiple focus areas and aligned to internal stakeholders from other departments or within the Marketing & Communications department. The Strategic Marketing Manager marries an understanding of the Foundation's various audiences and constituencies with deep expertise across multiple marketing channels. They collaborate with peers to ensure seamless execution of strategies and plans, meeting all defined key performance indicators and demonstrating end results as a measure of success.

They manage a wide variety of projects and initiatives for the Marketing & Communications department, from turnkey requests to integrated marketing and communication campaigns. They manage these projects from start to finish, including intake, planning, execution of tactics, and reporting of results. They ensure that all initiatives follow established processes and workflows, identify opportunities for improved efficiencies, and ensure appropriate communication and approvals across internal and cross‑departmental teams.

Job Responsibilities (Principal responsibilities or job duties)

Develop annual marketing communications plan for assigned areas.

Develop marketing and communications strategy for aligned plans and projects.

Partner with internal and external stakeholders and resources to understand organizational objectives, challenges and opportunities.

Leverage multiple sources to develop audience insights that inform planning of integrated marketing communication strategies.

Develop briefs that clearly articulate initiative background, objectives, desired outcomes and goals, key messages, and constraints.

Lead cross‑functional teams in the development of campaign and communication strategies and plans that deliver on the goals of the brief.

Manage the intake and opening of projects, including development of schedules and timelines.

Partner with channel SMEs to develop projections and KPIs for strategies and campaigns. Collaborate with Marketing Insights & Optimization Manager to understand performance and optimize accordingly.

Provide guidance and leadership in the execution of strategies and plans to ensure performance that meets or exceeds goals.

Ensure alignment across a variety of stakeholders and subject matter experts.

Make recommendations and find creative solutions to ensure milestones and deadlines are met.

Serve as subject matter expert related to marketing and communication needs with both traditional and emerging technology and media.

As needed, manage production and delivery of goods, potentially working with a variety of sales and customer service reps at vendors that provide print collateral and digital services.

Develop and maintain regular and frequent relationships with partners, vendors, professional groups, nonprofit peers and other organizations to stay abreast of industry trends and opportunities.

Required Experience & Education

Bachelor's degree in marketing, communications, liberal arts or related field.

5+ years of progressive experience in client services/strategy and/or project management, in either a traditional agency or in‑house marketing environment.

Background…