Brand Building Manager, Dixie – b2b

Job Overview

The Dixie® brand is evolving how we show up in the B2B channel, with a focus on building a strong, differentiated brand that creates value for our customers. As part of the transformation, the team is seeking a Brand Building Manager (BBM) with a passion for B2B marketing and an entrepreneurial mindset. In this role, the BBM will help define and execute marketing strategies across the Dixie® Away from Home (AFH) portfolio, shaping how we bring our brand to market.

This role reports to the Brand Building Director, who leads the overarching brand building vision and strategy for the Dixie® business.

Hybrid role: three days a week in office (Tue/Wed/Thurs).

• Lead development and execution of integrated marketing plans aligned to business objectives.
• Partner cross‑functionally with category, insights, consumer experience, and sales to build and activate marketing plans and strategies.
• Help shape and evolve Dixie® AFH marketing, identifying opportunities to test, learn, and scale new approaches.
• Provide advisory support across GPFS businesses, including Anchor and Panoramic brands.
• Translate customer insights into actionable strategies and compelling value propositions.
• Develop marketing briefs and support creation of content and tools tailored to B2B customers.
• Use data and analytics to inform decisions, optimize programs, and measure impact.
• Manage multiple priorities with speed and agility.
• Build cross‑channel knowledge through exposure to retail side of the Dixie® brand.

• Bachelor’s degree.
• 2‑5 years of B2B business, marketing experience.

• MBA or other advanced degree.
• Experience in B2B marketing or go‑to‑market strategy development.
• Background in CPG or commercial roles.

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength – focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance.

Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify. Please  for additional information. (For Illinois E‑Verify information , aquí, or tu).