CRM Advertising Strategist

Job Title

Strategist

We are looking for a Strategist who is adept in CRM and experience marketing, with a strong ability to synthesize complex inputs into clear, actionable strategic narratives.

This role will support internal and external strategy discussions, with a focus on audit work, analysis, creative brief development, and strategic storytelling. The Strategist will contribute across multiple product lines and go-to-market executions, helping translate data, insights, and stakeholder inputs into clear, strategic direction.

This is a cross-functional role that plays a critical part in connecting performance insights, customer behavior, and lifecycle strategy across CRM channels.

Strategic Analysis & Audit

• Conduct deep-dive audits across CRM channels (email, SMS, push, digital) to identify opportunities and gaps
• Analyze performance data and translate findings into actionable insights
• Connect individual campaign performance to broader customer lifecycle impacts

Synthesis & Storytelling

• Synthesize inputs from briefs, audits, data, and stakeholder feedback into clear strategic recommendations
• Package complex ideas into simple, compelling narratives for internal and client audiences
• Develop structured presentations that clearly communicate strategy and insights

Cross-Channel Strategy Development

• Support the development of lifecycle strategies across CRM touchpoints
• Develop creative briefs that help translate strategy into compelling creative output
• Identify upstream and downstream impacts of campaigns within the customer journey
• Bring a holistic view of how programs connect across channels

Team Support & Collaboration

• Support the broader strategy team on high-priority initiatives, including audits and deep dives
• Flex across brands and work streams to support evolving team needs
• Collaborate with cross-functional teams to ensure alignment between strategy and execution

Core Capabilities

• Strong analytical mindset with the ability to interpret performance data and identify trends
• Demonstrated ability to synthesize complex inputs into clear, structured outputs
• Strong storytelling and presentation skills, including building decks and framing narratives
• High level of curiosity and a proactive approach to problem solving
• Comfort with emerging AI tools and the ability to apply them thoughtfully to research, analysis, and content development

CRM & Channel Knowledge

• Working knowledge of CRM channels, including email, SMS, push, and digital
• Understanding of customer lifecycle strategy and journey orchestration

Technical & Platform Awareness

• Familiarity with marketing technology ecosystems (e.g., ESPs, CDPs, messaging platforms)
• Ability to interpret basic engagement and performance metrics

Experience Background

• Agency experience strongly preferred, particularly in fast-paced and ambiguous environments

The ideal candidate will:

• Be comfortable operating in ambiguity and identifying next steps without rigid direction
• Demonstrate strong curiosity and go beyond surface-level analysis
• Be able to take large volumes of information and simplify it into clear outputs
• Be a strong communicator who can translate analysis into strategic recommendations
• Be comfortable supporting multiple work streams and shifting priorities as needed
• Be adept at navigating complex, matrixed organizations and building alignment across cross-functional stakeholders to drive initiatives forward effectively

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more;
Monetary assistance and support for Adoption, Surrogacy and Fertility;
Monetary assistance and support for pet adoption;
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance;
Tuition Assistance;
Paid time off that includes Flexible Time off;
Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more;
Matching Gifts programs;
Flexible working arrangements; 'Work Your World' Program encouraging employees to work from anywhere;
Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility);
Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work…