Lifecycle Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business‑critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity.

Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e‑signature and contract lifecycle management (CLM).

We are looking for a data‑driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and stay engaged over time. You will own campaigns across email and in‑product channels, using experimentation and personalization to drive measurable improvements in usage, retention, and revenue.

In this highly cross‑functional role, you'll partner closely with Product‑Led Growth, Product Marketing, Growth Marketing, Marketing Operations, Data & Analytics, Customer Success, and Regional Marketing teams to turn business goals into scalable lifecycle programs.

This position is an individual contributor role reporting to the Lifecycle Marketing Director.

• Plan, create, and execute lifecycle programs across email and in‑product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers
• Translate business objectives into clear lifecycle strategies, campaign briefs, and program roadmaps with defined goals, audiences, and success metrics
• Develop, manage, and optimize always‑on and one‑to‑many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights
• Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention
• Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time
• Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms
• Collaborate closely with cross‑functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go‑to‑market plans and customer journeys
• Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams
• Champion a customer‑first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise

Hybrid: Employee divides their time between in‑office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in‑office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

• Bachelor's degree in marketing, business, communications, or a related field (or equivalent practical experience)
• 5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast‑growing B2B SaaS or product‑led company
• Experience building and launching multi‑step email and/or in‑product journeys, with a strong foundation in best practices for segmentation, frequency, and experimentation
• Demonstrated ability to use data to identify trends, answer key questions, and translate insights into clear tests and program changes

• Strong project…