Senior Product Manager Acquisition

Why this role

We're building the acquisition engine that finds the right customers, converts them, and turns them into long-term subscribers — whether that's a serious short-term rental operator managing a portfolio of properties or an individual owner with a single listing. This role spans both motions: a higher-touch, segment-driven funnel for operators who want a full technology and service stack, and a self-serve, product-led motion for individual owners who need to get value fast and stick.

This PM owns that entire acquisition surface: from defining segment ICPs and funnel architecture to building the product features that drive conversion and activation. It's a growth role with deep product responsibility — you'll design experiments, ship features, own your metrics, and work directly with Marketing, Sales, and Engineering to move the number.

• Own the acquisition product strategy across segments — define the funnel for both operator and single-owner acquisition, identify the conversion levers unique to each, and build the product experience that takes users from "interested" to "activated".
• Design and run growth experiments end-to-end: write the hypothesis, scope the build, measure the result, make the call. Ship fast, kill fast, scale what works.
• Lead discovery: talk to customers across the spectrum — from portfolio operators to first-time hosts — and translate those insights into a differentiated product roadmap.
• Partner with Marketing and Sales on go-to-market execution — you own the product side of campaigns, not just the feature side.
• Define and own your KPIs. Build dashboards, track cohorts, and report on acquisition and activation performance without delegating the analysis.
• Bring a technical perspective to every initiative — you can write a spec, debate an architecture tradeoff, and spot when an engineering estimate is off.

• 7+ years of product management experience, with meaningful time in acquisition, growth, or PLG roles.
• You think in funnels. You've owned conversion rate, CAC, activation rate, or similar metrics and moved them — ideally across more than one segment or acquisition model.
• Growth-orientated: you've run controlled experiments, built holdout groups, and made product decisions from the results.
• Technical depth: comfortable writing SQL, reading API docs, and working at the spec level with engineers.
• Full-cycle PM experience — you've taken products from discovery through research, spec, build, launch, and iteration.
• Experience with B2B SaaS, marketplace, multi-sidede platforms, or consumer subscription products. Bonus if you've worked with customers who manage a portfolio of assets or juggle both a self-serve and sales-assisted funnel.
• Hands-on with product analytics tools (Amplitude, Mixpanel, Heap). You build your own funnels and dashboards; you don't outsource your data work.
• AI-fluent. You use Claude, Cursor, or similar tools actively in your workflow — for writing specs, synthesizing research, accelerating analysis. This is a baseline, not a differentiator.
• Familiar with basic CRM, CMS, and no-code tools — enough to make lightweight content or page changes without waiting on engineering.
• Self-starter. You identify the next problem and you bring the solution with it.

Annual base salary range: $170,000 - $190,000 depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance.

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states:
California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again.

• Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting…