Director Of Programmatic Media Buying; Remote​/Gdm; Gray Media Group

DIRECTOR OF PROGRAMMATIC MEDIA BUYING (REMOTE/USA) – GDM (GRAY MEDIA GROUP)

Job Category: Sales

Requisition Number: SEOST
016341

Job Type: Full-Time

Location: Nationwide, United States

Posted: July 9, 2026

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full‑power television markets that collectively reach approximately 37% of U.S. television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first‑ and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

• Comprehensive Medical (Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit‑sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary: $120,000 – $160,000/yr.

We are seeking an experienced Director of Programmatic Media Buying to lead and scale a high-performing programmatic media organization. This role is responsible for overseeing strategy, execution, optimization, and innovation across a large portfolio of digital advertising campaigns spanning display, video, streaming TV, audio, native, gaming, and emerging digital channels.

• Own the overall programmatic media buying strategy across multiple digital channels, including display, online video, CTV/OTT, streaming audio, native, gaming, and digital out‑of‑home.
• Lead a high-volume programmatic operation responsible for managing thousands of campaigns and significant monthly media spend.
• Establish best practices around campaign execution, optimization, measurement, and reporting.
• Drive innovation by evaluating new technologies, inventory sources, data partnerships, and emerging advertising solutions.
• Serve as the organization's programmatic subject‑matter expert and strategic advisor.

• Lead, mentor, and develop a team of 15+ programmatic buyers, strategists, and specialists.
• Build a culture focused on accountability, operational excellence, collaboration, and continuous improvement.
• Develop training programs, workflows, and career development paths to scale team capabilities.
• Create performance standards and processes that enable consistent execution across a large campaign portfolio.
• Partner with recruiting and leadership teams to attract and retain top programmatic talent.

• Lead programmatic execution across enterprise DSP platforms, including The Trade Desk and other DSP and media buying platforms as needed.
• Maintain deep expertise in audience segmentation and activation, first‑party and third‑party data strategies, contextual targeting, conversion tracking and attribution, pixel implementation and measurement solutions, campaign automation and workflow optimization.
• Partner with technology teams to improve integrations, reporting capabilities, and operational efficiency.

• Collaborate with sales, product, and executive leadership teams to develop differentiated programmatic solutions.
• Identify opportunities to increase revenue, improve margins, and expand product offerings.
• Support the development of new advertising capabilities and go‑to‑market strategies.
• Build strong…