AEO and GEO Marketing Manager

About Stripe

Stripe is a financial infrastructure platform that powers payments for millions of companies—from the world’s largest enterprises to ambitious startups—by helping them accept payments, grow revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet.

• Growth Marketing is a team of performance‑driven marketers and channel specialists.
• We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self‑serve and sales motions.
• We work globally, across all Stripe offerings and user segments, from startups to the largest enterprises.
• In this role, you’ll join a cross‑functional team focused on testing and scaling acquisition channels.
• We help Stripe increase the GDP of the internet by ensuring our web presence is optimized for next‑generation AI and search technologies.

Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. You will grow user acquisition from platforms such as ChatGPT, Perplexity, and Google AI Overviews. The role focuses on Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and LLM Search Optimization to improve AI agent experience and search performance.

• Lead the growth and user acquisition strategy for the Answer Engine Optimization channel.
• Optimize  so AI agents can efficiently access and act on behalf of users.
• Spearhead development and integration of AI capabilities to improve search and answer engine efficiency.
• Deliver regular reports and updates on channel performance to track progress and uncover new opportunities.
• Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap.

We encourage candidates who meet the minimum requirements to apply. Preferred qualifications are bonuses, not requirements.

• 5+ years creating and executing SEO strategies, with direct experience in answer‑engine or generative‑engine optimization.
• Technical expertise making websites AEO‑friendly.
• Experience analyzing dashboards and reporting tools such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions.
• Using user‑intent analysis to prioritize actions that deliver measurable outcomes.
• Proven ability to take initiative, independently problem‑solve, and drive tasks to completion.
• Experience leading cross‑functional project roadmaps with engineering and content teams.

• Familiarity with NLP, vector search, and Retrieval‑Augmented Generation (RAG).
• Experience managing search optimization in‑house for B2B SaaS companies.
• Experience in fintech, payments, billing, accounting, or startup industries.
• SQL skill for data extraction.
• Bachelor’s degree or 4 years additional relevant experience.

Hybrid work is available. You may work from an office or a remote location (35+ miles/56+ km) from a Stripe office. In‑office employees are expected to spend at least 50% of their time at the local office. Remote employees may work from home regularly; relocation costs are not covered.

The annual US base salary range for this role is $143,400 – $215,200. Benefits may include equity, bonuses, 401(k), medical, dental, vision, and wellness stipends.