Consumer Product Marketing Lead, Link

What you’ll do

As Consumer Product Marketing Lead for Link, you will own strategy and execution across positioning and go-to-market to grow Link's network—and bring the next hundreds of millions of shoppers into the network.

• Define Link's consumer positioning and messaging:
  Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint.
• Lead go-to-market for product launches:
  Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement.
• Shape the product roadmap:
  Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy.
• Partner with Brand Marketing:
  Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes.
• Drive consumer research and insights:
  Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers.
• Define and track consumer growth metrics:
  Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix.
• Influence senior leadership:
  Communicate product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners.

• An expert in consumer product marketing:
  You have a strong track record building go-to-market strategies for high-scale B2C products, ideally in fintech, payments, or consumer tech. You know how to earn consumer trust and translate product complexity into clear, irresistible value.
• A sharp strategist and structured thinker:
  You can synthesize research, competitive signals, and product data into a compelling point of view, and you’re confident presenting that perspective to senior leadership.
• Highly cross-functional:
  You’re a natural collaborator who holds your own in product discussions, aligns with brand and creative teams, and influences without authority across a matrixed organization.
• Data-driven and measurement-minded:
  You define success in metrics, know how to attribute marketing activities to consumer outcomes, and use data to continuously improve your approach.
• Comfortable with ambiguity:
  You thrive in fast-moving, zero-to-one environments and are energized by the challenge of building new capabilities at scale.
• 10+ years of experience in product marketing, with 5+ years in B2C products.
• Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products.
• Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy.
• Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders.
• Demonstrated success working cross-functionally across product, brand, creative, and analytics teams.

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location.

We encourage you to apply for roles that match the location where you currently live…