Channel & Email Marketing Manager

Channel & Email Marketing Manager 15822

• Hourly pay: $65-$70/hr
• Worksite:
  Leading music streaming company (Atlanta, GA - Remote, preferably CT and ET hours).
• W2 Employment,
  Group Medical, Dental, Vision, Life,
  Retirement Savings Program,
  PSL
• 40 hours/week, 6 Month Assignment

A leading music streaming company seeks a Channel & Email Marketing Manager to lead the execution of customer engagement and retention email campaigns, manage cross-functional marketing initiatives, optimize campaign performance, and drive customer acquisition, engagement, retention, and win-back strategies through data-driven email marketing programs.

• Manage the end-to-end execution of email marketing campaigns by coordinating campaign development, managing project schedules, creating campaign documentation, tracking assets, configuring UTM parameters, and ensuring timely deployment through email service providers.
• Perform quality assurance, auditing, and testing of email campaigns and online sales flows while ensuring accurate content, offers, tracking, user experience, and campaign functionality.
• Collaborate with internal business units, creative, brand, legal, digital, campaign operations, programming, analytics, and external partners to develop marketing campaigns, facilitate creative production, and support successful campaign execution.
• Develop creative briefs, evaluate creative assets, leverage content strategies to drive engagement, and monitor campaign performance by analyzing reports and providing optimization recommendations to stakeholders.
• Identify opportunities to improve marketing processes, streamline campaign execution, manage multiple projects simultaneously, and support business goals through continuous process improvement and operational excellence.

• 3-5 years of experience in engagement and retention email marketing focused on campaign development, execution, and analytics.
• 2+ years of project management experience coordinating cross-functional marketing initiatives.
• Bachelor's degree in Marketing or a related field, or equivalent relevant experience.
• Experience with email marketing platforms;
  Salesforce Marketing Cloud experience is preferred.
• Experience working within a subscription-based business model is preferred.
• Experience with other digital marketing channels, including social media, mobile apps, or websites, is preferred.
• Experience with project management tools such as Workfront or
• Knowledge of reporting platforms such as Tableau, Adobe Analytics, Google Analytics, or similar business intelligence tools.
• Strong understanding of direct response marketing principles, web and email production, URL structures, UTM tracking, campaign documentation, and deployment processes.
• Advanced proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Access.

• Remote, preferably CT and ET hours.