Growth Marketing Lead - Industry

Growth Marketing Lead - Industry

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide.

ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

ZS is seeking a Growth Marketing Lead to support and expand our industry practices outside of healthcare by translating priorities into high-impact campaigns, content, and activation programs that drive awareness, engagement, and pipeline growth across Industry teams.

You will operate at the intersection of strategy, execution, and analytics, partnering with business leaders and marketing & communications ecosystem partners to deliver coordinated, measurable marketing outcomes.

You will act as the audience and industry issues expert, developing a deep understanding of customer needs, shaping industry-specific narratives, and ensuring marketing delivers measurable business outcomes. You will lead strategy and campaign execution, holding accountability for both messaging and marketing contribution to pipeline and to revenue.

The role will also shape ZS's external industry presence through strategic event participation, thought leadership activation, and executive engagement programs that strengthen brand visibility, client relationships, and growth opportunities.

This is a high-visibility role which requires strong interpersonal and team skills as well as a balance of strategic leadership and tactical execution. You will exhibit strong external presence with industry stakeholders, and an ability to influence across the organization. You will ensure that ZS's capabilities and assets resonate with the industry and target audience (accounts and personas) to increase ZS's visibility, brand equity and trust.

What You'll Do:

• Industry go-to-market planning and execution
• Campaign & Content Activation
• Performance Tracking & Insights

What You'll Bring:

• 6+ years of marketing experience in B2B marketing, consulting, or related field
• Strong project management and ability to manage multiple work streams simultaneously
• Comfort working cross-functionally in a matrixed environment, influencing without direct authority.
• Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally.
• Ability to translate business objectives into structured marketing plans
• Strong analytical thinking and ability to solve ambiguous, cross-functional problems
• Proven experience delivering end-to-end marketing programs or campaigns
• Ability to develop clear, concise, executive-ready messaging and materials
• Skilled in translating technical/complex topics into compelling narratives
• Demonstrated ability to align event investments with business objectives, brand positioning, relationship development, and pipeline growth.
• Strong stakeholder management skills with experience coordinating across business leaders, sales teams, SMEs, external partners, and event organizers.
• Fluency in English
• Client-first mentality
• Intense work ethic
• Collaborative spirit and problem-solving approach

How you'll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits:

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you'll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community.

Hybrid working model:

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

Travel:

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and…