Senior Manager Masterbrand Content Strategy & Production

Lead global photo, video and content production across IHG Hotels & Resorts, turning marketing and brand briefs into high-quality, channel-ready assets. This role manages projects from brief to delivery, balancing creative brand strategy, commercial discipline, brand governance and stakeholder alignment across global and regional teams.

• Lead end-to-end global photo, video, social-first and campaign content production, from brief through final delivery.

• Translate marketing and brand objectives into clear production briefs, deliverables, timelines, budgets, usage requirements and success measures.

• Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and on brand.

• Recommend the right production model for each brief, balancing generative ai, quality, speed, cost, risk, brand fit and channel performance.

• Manage partner briefing, estimates, scopes, schedules, supplier delivery, budgets and cost trade-offs with commercial discipline.

• Guide stakeholders through key milestones, decision points, feedback and approvals, providing clear recommendations throughout delivery.

• Shape shot lists, visual references, scripts, storyboards, capture plans and edits so outputs are distinctive, brand-right and commercially effective.

• Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and activation ready.

• Partner on talent releases, image rights, usage terms, AI riders and renewals, while supporting scalable AI-forward production workflows.

• Establish repeatable workflows, templates, checklists and standards that improve quality, speed, consistency and cost discipline.

• Bachelor's or master's degree in a relevant discipline, or equivalent education and professional experience.

• Significant experience in creative production, content strategy, brand marketing and multi-channel campaign delivery, ideally within a global brand, in-house studio, agency or consumer-facing business.

• Strong understanding of production budgets, scopes, schedules, talent usage, licensing, rights management, supplier briefing, vendor negotiations and financial reconciliation.

• Confident reviewing campaign briefs, shot lists, concepts, edits and final assets to ensure work is on brief, on brand, channel-ready and commercially useful.

• Strong stakeholder and project management skills, with the ability to prioritise, consolidate feedback, influence partners and manage multiple work streams with confidence.

• Good knowledge of integrated marketing channels and asset requirements across digital, social, paid media, CRM, web, PR, experiential and partner marketing.

• Comfort with emerging production models and technologies, including AI-enabled content creation, image generation, content adaptation, modular video, automation and scalable workflows, with an understanding of associated brand, legal and usage considerations.

• Proficient in Microsoft 365, Teams, SharePoint, PowerPoint, Excel, Smartsheet or equivalent workflow tools; experience with DAM platforms, Figma, Adobe Creative Cloud, Smint, Censhare, production budgeting tools or project management systems is a plus.

The salary range for this role is $90k to $105k. This role is also eligible for bonus pay. We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.

Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance -- working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our my…