Lead, Upstream Marketing, IZERVAY

Lead, Upstream Marketing – IZERVAY

The Lead, Upstream Marketing position will serve as the primary marketing lead responsible for driving awareness, identification, diagnosis, and referral of Geographic Atrophy (GA) patients within the community eye care setting. Reporting to the Lead, Patient & Upstream Marketing, this individual will develop and execute integrated healthcare professional marketing strategies focused on educating and engaging Optometrists and Comprehensive Ophthalmologists to appropriately identify patients with GA and facilitate timely referral to Retina specialists.

This position is expected to operate with a high degree of independence, serving as a subject-matter expert for upstream HCP marketing and translating customer insights into strategic recommendations and execution.

The Lead, Upstream Marketing will be responsible for developing customer-centric messaging, channel strategies, and tactical plans that address barriers to diagnosis and referral while supporting the overall growth objectives of the IZERVAY brand. This individual will lead personal and non-personal promotion, peer-to-peer educational initiatives, congress strategy and execution, customer insight generation, and agency management. The role will collaborate closely with Sales, Medical Affairs, Market Development, Training, Commercial Operations, Market Access, Legal, Regulatory, and Compliance to deliver impactful customer engagement programs and drive meaningful behavior change across the eye care ecosystem.

Key Success Measures:

• Increased awareness and understanding of Geographic Atrophy among Optometrists and Comprehensive Ophthalmologists.
• Increased identification of appropriate GA patients for Retina referral.
• Strong execution and performance of personal and non-personal promotional initiatives.
• Successful delivery of peer-to-peer educational programs and congress activities.
• Effective integration of customer insights into brand strategy and tactical planning.
• Achievement of agreed-upon brand and business objectives.

Required Qualifications:

• Bachelor's Degree in Business, Marketing, Life Sciences, or related discipline.
• 7+ years of experience within the pharmaceutical, biotechnology, medical device, or healthcare industries.
• 4+ years of progressive responsibility in pharmaceutical or healthcare marketing with demonstrated success developing and executing healthcare professional marketing initiatives.
• Demonstrated ability to independently lead complex marketing initiatives, make strategic recommendations, and deliver results with high degree of autonomy.
• Experience developing integrated marketing campaigns across personal and non-personal promotional channels.
• Strong strategic thinking skills with demonstrated ability to translate customer insights into effective marketing strategies and business actions.
• Experience leading cross-functional projects in a matrixed environment.
• Excellent communication, presentation, organizational, and project management skills.
• Strong analytical skills with the ability to leverage data and customer insights to drive decision-making.
• Demonstrated ability to influence stakeholders and deliver results without direct authority.
• Willingness and ability to travel as required.

Preferred Qualifications:

• MBA or advanced degree.
• Optometry, Ophthalmology, Retina marketing experience strongly preferred
• Demonstrated depth in either personal promotion & field-facing HCP marketing, or non-personal promotion, omnichannel strategy, and digital customer engagement, with the ability to contribute across both.
• Experience supporting disease awareness, diagnostic, patient identification, or referral-focused initiatives.
• Experience developing omnichannel and digital customer engagement strategies.
• Experience with congress planning and execution.
• Experience supporting speaker programs and peer-to-peer educational initiatives.
• Experience working with agency partners and managing external vendors.
• Knowledge of the ophthalmology and optometry customer landscape.

Location and Working Environment:

This position is based in Northbrook, Illinois. Remote work from anywhere in the US is available.

• This position is based within…