Sr. Product Marketing Manager, Platform Positioning

Sr. Product Marketing Manager for Platform Positioning

As the Sr. Product Marketing Manager for Platform Positioning, you will own the strategic narrative, positioning, and messaging for Docusign's Contract Lifecycle Management (CLM) capabilities within the broader Docusign IAM platform. This is a highly visible, cross-functional role at the intersection of product strategy, platform storytelling, and enterprise go-to-market execution. You will serve as the company's primary authority on CLM narrative and messaging-ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story.

You will partner closely with Product, Sales, Corporate Marketing, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive market. You will also contribute to key analyst relations programs and support strategic company initiatives, including our user conference and Momentum.

This position is an individual contributor role reporting to the Director of Product Marketing.

Responsibilities

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for Docusign's CLM capabilities within the IAM platform - serving as the single source of truth across all teams and programs
• Develop and evolve the messaging strategy for CLM, ensuring alignment with the broader platform narrative and Docusign's overarching go-to-market strategy
• Review CLM-related product launches for narrative consistency and a coherent platform message at every release
• Articulate clearly why Docusign's contract management approach is differentiated and how it fits within the broader IAM platform story
• Enable field and cross-functional teams on competitive positioning, competitive differentiation, and platform messaging combining individual features into a larger, compelling narrative that drives enterprise deals and expands adoption
• Contribute to analyst relations programs by supporting briefing preparation, messaging alignment, and presentation content for engagements with firms such as Gartner, Forrester, IDC, and Hackett Group
• Support enablement efforts related to analyst rankings and evaluations (e.g., Magic Quadrant, Wave, Market Scape), helping internal teams understand and communicate what these rankings mean and how to leverage them
• Serve as a contributor to high-impact strategic programs including the company's user conference, Momentum, and Momentum OnTour packaging the platform narrative for executive briefings, customer-facing sessions, and industry events to ensure a consistent message across every high-visibility moment

Job Designation

Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What You Bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of owning positioning and messaging for high-growth products or platform portfolios
• Experience with CLM, contract management, or broader enterprise software landscape, translating complex product capabilities into clear, compelling narratives for both technical and non-technical audiences
• Bachelor's degree or equivalent practical experience
• Experience supporting or contributing to analyst relations activities, including briefing preparation, content development, or enablement on analyst rankings and evaluations
• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Preferred

• MBA from top tier school or work equivalent
• Experience supporting or contributing to analyst relations programs and familiarity with major evaluation frameworks (e.g., Magic Quadrant, Wave, Market Scape)
• Experience supporting large-scale customer or industry events, such as user conferences
• Highly collaborative, enthusiastic, open, proactive, and results-driven
• Self-starter who can accomplish projects with minimal need for supervision
• Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems
• Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $ - $ base salary

Illinois,…