Brand Manager - Content & Connections - Huggies Diapers
Chicago, Cook County, Illinois, 60290, USA
Listed on 2026-09-08
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Marketing / Advertising / PR
Digital Marketing, Brand Ambassadors & Brand Management, Marketing Communications, Marketing Management
Brand Manager
- Content & Connections
- Huggies® Diapers Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
About You In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
Job responsibilities include:
Are you ready to help shape the future of one of the world’s most iconic brands? As a Brand Manager, Content & Connections
- Huggies® Diapers you’ll be at the forefront of driving brand growth and consumer connection. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership. Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you’ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity.
In this highly collaborative role, you’ll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Huggies® brand to life across every touchpoint.
In this role, you will:
Responsibilities- Lead with vision in communications
- Content & Connections Planner:
Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout. - Lead & Creative:
Value and T7 Content & Connections - Huggies PR Lead:
Partner with PR agency & Internal PR team on new releases, strategy, articles. - Influencer & Content Creator:
Work closely with our Influencer and Social Content Studio on developing, creating, and executing our social strategy - Partnerships:
Lead our content partnerships with agency partners to maximize relevant cultural partnerships - NICU:
Lead the NICU and Little Fighters ecosystem for 2027 - GTM:
Support Delivery team with bring innovations into market thru the Go To Market process for Value and T7 Diapers
To succeed in this role, you will need the following qualifications:
Required Qualifications
- Bachelor’s Degree or higher in Marketing/Business related field; MBA preferred.
- 7+ years previous business experience; brand management or digital marketing preferred.
- Familiarity with brand development planning, innovation, and creative ideation processes.
- Experience developing digital marketing strategy and activation plans to deliver effective personalization.
- Strong analytical knowledge with ability to analyze results and drive actionable insights.
- Ability to influence and deliver compelling communication.
- Demonstrated positive energy to effectively represent brand internally and externally.
- Must be self-driven, not deadline driven.
- Experience working with cross-functional groups (e finance, sales, operations, planning).
- Led by Purpose.
- Driven by You.
We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark.
For a complete overview, see Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the…
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