Territory Marketing & Communications Director

Position Summary:

The Alzheimer’s Association seeks an experienced, mission-driven Territory Marketing and Communications Director to lead integrated Mar Comm efforts across Midwest and Central Plains Territory serving chapters in Kansas, Illinois, Iowa, Minnesota ,Missouri, Montana, Nebraska North & South Dakota, Wisconsin. This individual will serve as both strategic architect and hands-on practitioner, providing visionary leadership while actively supporting the execution of communications strategies in priority markets (Chicago, Milwaukee, Minneapolis, KC and all MWCP Territory communities.

As a player-coach
, the Territory Director drives the development and implementation of comprehensive, data-informed marketing and communications plans designed to elevate the Association’s visibility, engage diverse audiences, and achieve mission and revenue goals. This role requires a collaborative leader who can inspire a high-performing team while also rolling up their sleeves to provide direct, tactical support where needed—particularly in markets with significant opportunity or limited Mar Comm capacity.

Responsibilities:

• Lead the development and execution of integrated, territory-wide marketing and communications strategies that advance the Alzheimer’s Association’s mission and align with national priorities.
• Serve as both strategist and practitioner
  , providing direct Mar Comm support in priority markets while also guiding and coaching team members who support multiple local markets.
• Provide expert counsel to territory leadership, chapter executives, and staff on marketing, communications, and media strategies that drive engagement and impact.
• Oversee and mentor a team of remote marketing and communications professionals
  , fostering collaboration, innovation, and accountability across a geographically dispersed region.
• Ensure equitable Mar Comm support across diverse communities, including smaller and rural markets, by developing scalable resources, toolkits, and adaptable messaging strategies.
• Lead proactive media relations and brand storytelling efforts across the territory, building relationships with local and regional outlets to secure meaningful earned media coverage.
• Guide digital and social media strategy
  , ensuring consistent, engaging content that promotes the Association’s full mission and resonates with varied audiences.
• Oversee paid media planning and creative execution
  , including negotiation of in-kind placements, development of campaign assets, and evaluation of performance metrics.
• Represent the territory’s Mar Comm function at the national level
  , collaborating with Home Office teams and serving on the Marketing & Communications Council.
• Monitor and evaluate the effectiveness of marketing and communications initiatives through analytics, insights, and continuous improvement practices.
• Champion diversity, equity, and inclusion in all messaging and outreach, ensuring culturally responsive and accessible communications across all communities.
• Actively participate in and support local initiatives when needed, modeling a hands-on, collaborative approach to ensure success in markets with emerging needs or opportunities.
• Performs other duties as assigned

Qualifications:

• Bachelor’s degree in marketing, communications, public relations, or related field.
• Minimum 10 years of progressively responsible experience in marketing and communications leadership roles.

Knowledge, Skills and Abilities:

• Demonstrated success managing integrated strategies across large, complex, or multi-market organizations.
• Experience leading teams that provide support to multiple markets of varying size and capacity.
• Proven track record of success as both a strategic leader and hands-on contributor.
• Strong experience in media…