Content Strategy & Production Manager

Content Strategy & Production Manager Cooley is seeking a Content Strategy & Production Manager to join the Marketing and Client Development team.

Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive.

Our people are the foundation of our success and the driving force behind everything we do.

As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.

This role is part of the Integrated Content Marketing Team, which serves as the Firm’s Voice, orchestrating the firm’s editorial strategy, and supervising content development and production. Responsible for driving the firm's editorial content strategy by transforming complex legal and industry concepts into market-facing thought leadership, campaign assets, and practice positioning materials. This role combines hands-on content development, editorial oversight, team leadership, and process optimization to deliver compelling, high-quality content that advances the firm's brand and business goals.

Specific duties and responsibilities include, but are not limited to, the following:

• Content Strategy Development:
  In coordination with the AD, develop firm-wide content strategy utilizing audience insights, business insights and global trends.
• Content Strategy for Practice Groups:
  In coordination with the AD and relevant stakeholders develop content strategies for specific practice groups.
• Content Measurement:
  In coordination with the AD and partners across Marketing, develop measurement strategies demonstrating a deep understanding of key performance metrics across editorial, digital and video platforms.
• Content Development:
  Conceive and develop multi-media storytelling, including articles, short-form blog posts, video, interactives, infographics, etc.
• Content Production:
  Supervise internal and external writers, editors, videographers, designers in the production of high-performing content.
• Thought Leadership:
  Develop best practices for, strategize and create engaging and relevant thought leadership content across platforms.
• Subject Matter Expert (SME) Interviewing:
  Conduct advanced interviews with senior partners to extract, distill, and shape complex legal and market concepts into compelling narratives
  - Always-Ready Collateral Development:
  Draft and refine complex foundational go-to-market materials (e.g., core practice capabilities decks, global service line overviews).
• Maintain Brand Consistency:
  Work in close collaboration with the Messaging team to ensure consistent use of brand and voice guidelines.
• Competitor & Topic Research:
  Conduct deep-dive topic and keyword research to ensure our editorial content targets relevant client needs and whitespace opportunities.
• Freelance Supervision:
  Review and edit the work of external contract writers or other content producers, ensuring adherence to the firm’s voice, stylistic standards and compliance.
• P…