Remote Senior Meta Media Buyer Digital Marketing Agency

DESCRIPTION

Senior Meta Media Buyer

Location: Remote - United States Employment Type: 1099 Independent Contractor Schedule: Flexible, with availability required between 8:00 AM-8:00 PM CT as business needs require Base Pay: $90,000-$100,000 USD per year Build Bonus: $5,000 upon successful completion of the initial paid media buildout Performance Incentive: Up to $3,750 per quarter ($15,000/year), plus a client retention bonus (see Earning Potential below)
Role Type: Senior individual contributor, reporting directly to the founder/owner

Our client is a performance-driven digital marketing agency that has historically built its growth on SEO and organic strategy. The company is now investing in paid acquisition and is bringing senior-level Meta expertise in-house to build that function from the ground up. In addition to its core agency business, the company owns and operates two early-stage consumer brands that will also be part of this role's scope.

This is a ground-floor opportunity to build and own a paid media function from scratch. You'll take full ownership of Meta strategy, execution, testing, optimization, tracking, creative direction, funnels, and reporting — initially across the agency and two owned startup brands. For the core agency business, the primary objective is generating qualified opportunities and new SEO clients; the two startup brands will require hands-on campaign ownership and growth support.

This role is built for a seasoned, self-sufficient operator — not someone who needs a detailed playbook handed to them. You'll diagnose problems independently, make recommendations, build the systems behind the function, and create a repeatable paid media engine. As the function proves itself, there's potential for the scope to expand into building and leading a paid media team.

Meta Campaign Strategy & Execution

• Own Meta Ads Manager strategy and execution across the agency and its owned brands
• Build, launch, test, optimize, scale, retarget, and troubleshoot lead-generation and conversion campaigns
• Manage both Instant Form and website/landing-page conversion campaigns
• Own audience strategy, campaign structure, budget allocation, testing cadence, and optimization decisions
• Monitor performance closely and make proactive changes without waiting for step-by-step direction

Tracking, Funnels & Conversion

• Own or oversee Meta Pixel and Conversions API implementation and troubleshooting
• Use GA4 and Google Tag Manager to validate tracking and understand user behavior across the funnel
• Review and improve landing pages, lead funnels, forms, and conversion paths
• Diagnose whether performance issues originate in the ad, audience, offer, landing page, follow-up, or sales process
• Work within Go High Level  to ensure lead flow, attribution, and follow-up systems support campaign performance

Creative & Direct-Response Strategy

• Own the creative testing strategy across hooks, angles, offers, messaging, formats, and direct-response concepts
• Diagnose why creative is or isn't performing and translate data into the next testing hypothesis
• Provide clear direction and briefs to designers, copywriters, and video editors as needed
• Build a disciplined, repeatable testing process rather than relying on isolated winning ads

Systems, Reporting & Operational Buildout

• Create SOPs for campaign setup, launches, optimization, scaling, tracking, QA, and troubleshooting
• Build reusable templates for campaigns, creative briefs, ad copy, testing plans, landing pages, and reporting
• Create launch and QA checklists that reduce execution errors and make the function repeatable
• Build clear reporting dashboards and communicate what the numbers mean and what should happen next
• Document cross-campaign…