CRM & Lifecyle Marketing Specialist - Chicago or Milwaukee

Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, performance marketing, Integrated Comms, CRM and Analytics.

Our "Walkers" or employees are the best in the business.

We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors – from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients.

Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery – both personally and professionally. Motion is contagious, and we’re going places. Won’t you join us?

Morning Walk is seeking a dynamic and growth-minded CRM & Lifecycle Marketing Specialist to join our Performance Marketing Data & CRM team in Chicago or Milwaukee
- This is a hybrid role with the most incredible team! We work in-office on Mondays, Wednesday and Thursdays, and Tuesday and Fridays you have the option to work from home.

The CRM & Lifecycle Marketing Specialist who can own the day-to-day strategy and execution of customer lifecycle programs across multiple B2C/B2B clients. Your primary platform will be Salesforce Marketing Cloud (now Agentforce Marketing), but you’ll also work in Braze. If you’re the kind of person who gets energized by learning new tools rather than intimidated by them, keep reading.

You’ll lead lifecycle CRM strategy and execution for a major automotive brand that is migrating to Salesforce Marketing Cloud Engagement (Agentforce Marketing), alongside a new Agentforce Commerce (formerly Commerce Cloud) e-commerce build. Lifecycle is new for this brand, and this is a great opportunity to start from the ground up. This is primarily a B2C audience with potential for B2B in the future.

• Build and manage lifecycle journeys, automated campaigns, and triggered communications using Journey Builder and Automation Studio.
• Develop audience segmentation strategies using SQL queries and data extensions to deliver the right message to the right customer at the right time.
• Create and personalize email content using AMPscript and dynamic content blocks.
• Collaborate with the broader team on how CRM integrates with the new Agentforce Commerce storefront, ensuring clean data flow between commerce and marketing.
• Work within Salesforce’s evolving AI ecosystem including Agentforce AI agents, Marketing Cloud Next, and Data 360. Identify opportunities for smarter automation, personalization, and campaign optimization.
• Own campaign QA including rendering tests, data validation, link checks, and deliverability monitoring.
• Report on performance across lifecycle programs and use those insights to optimize engagement, conversion, and retention.
• Engage with and report to internal agency and external client and partner stakeholders. This is a client-facing role.

You’ll also support lifecycle marketing for a Morning Walk client in the travel and hospitality space, operating on the Braze platform across both B2C and B2B audiences. Lifecycle is early…