Digital Marketing​/Communications Senior Specialist: Paid Media Activation — Programmatic, Paid Social & Paid Search

Compensation includes a base salary in the range of $74,000.00 - $. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Can work remotely but need to live in the specified city, state, or region. Travel % Yes, 5% of the time. Work Shift Day. This position is remote/work from home. You need to reside within the Eastern or Central Time Zones (Atlanta is preferred). If you live near any of the office locations listed, the role will be hybrid.

Builds and launches programmatic display and video campaigns in DV360 and partner demand-side platforms, configuring line items, inventory targeting, frequency caps, and pacing. Builds and launches paid social campaigns across platforms including Meta, Linked In, and You Tube, configuring objectives, placements, audiences, and delivery settings. Builds and launches paid search campaigns including keyword structure, match types, ad copy variants, extensions, negative keyword lists, and bid strategy selection.

Configures audience targeting across retargeting, lookalike, intent-based, and first-party segments activated from the enterprise customer data platform. Leads day-to-day management of campaign activation across all three disciplines, sequencing build work against launch calendars and creative delivery dates. Coordinates with the Trafficker and respective teams on creative specifications, tag delivery, and landing page readiness ahead of go-live.

Owns pre-launch quality assurance across all paid media campaigns, verifying targeting, budgets, flight dates, creative rendering, tracking, and landing page function. Owns campaign taxonomy and naming standards so spend and performance roll up consistently across platforms, brands, and reporting environments. Maintains the campaign launch checklist and enforces completion of tracking, creative, approval, and testing requirements before any campaign goes live. Implements version control for campaign assets and audience definitions to prevent errors from outdated materials.

Documents build procedures and platform-specific configuration guides as the activation function is established.

Runs scheduled in-flight performance checks, monitoring pacing, delivery, and efficiency against plan and flagging variances for resolution. Executes optimizations within defined guardrails, including bid adjustments, budget shifts across line items, audience refinement, and underperforming placement exclusions. Creates and executes test plans across ad copy, creative, audiences, and landing pages, and applies results to subsequent flights. Escalates delivery, inventory quality, or measurement issues to the Manager with a recommended course of action.

Builds and maintains negative keyword lists and placement exclusion lists to improve efficiency and prevent wasted spend.

Produces recurring campaign reporting by platform, campaign, and audience, and provides written performance commentary to marketing partners. Designs and maintains paid media dashboards giving stakeholders visibility into impressions, click-through rate, cost per click, cost per lead, cost per acquisition, return on ad spend, viewability, and video completion rate. Conducts post-campaign analysis, documenting what performed, what did not, and what should change on the next flight.

Partners with Marketing Analytics on conversion tracking accuracy and…