Brand Image Manager, Pro, Field, NY, Midwest & Lakes

Visual Merchandising Manager

Lead seasonal floor plan development, key item placement, and market-specific reviews to ensure optimal product presentation. Oversee consistent execution of floor sets across stores, including photo reviews and feedback loops. Partner with the Home Office on zone and fixture placement, creative direction, and product assortments to align store environments with brand vision. Analyze store performance and customer behavior to inform visual merchandising decisions.

Use metrics (e.g., sell-through, conversion rates, traffic flow) to optimize product placement and visual storytelling.

Collaborate with Store teams and District Leads to identify brand opportunities and deliver targeted training within each market. Conduct joint market visits with District Leads at least once per quarter to assess execution, coach teams, and reinforce brand standards. Support district-level sales floor presentation, brand integrity, and repair & maintenance (R&M) needs. Develop visual contingency plans for unexpected events (e.g., product delays, store closures, inventory shifts).

Ensure brand image remains intact during transitions or disruptions.

Facilitate regional and district best practice calls to share visual strategies, execution wins, and learning moments. Participate in monthly brand calls to cascade field insights and feedback to the Home Office. Act as a liaison between field and corporate teams to ensure alignment and responsiveness to market needs. Conduct market visits to stay ahead of visual trends and retail innovations. Share insights with field and corporate teams to inspire new approaches.

Identify, mentor, and develop visual talent within the field, fostering a pipeline of future leaders. Champion consistent recognition of store teams for visual improvements and brand excellence.

Lead product knowledge training and cascading for seasonal launches and key product moments. Support product standards, capacity planning, and maintenance across stores to ensure optimal presentation and replenishment. Participate in early store and regional store projects, including remodels, openings, and pilot initiatives. Map Home Office resources to support stores within the district, ensuring coverage and execution continuity.