Sales Excellence Manager - Remote; Atlanta, Phoenix, Chicago

Sales Excellence Manager - Remote (Atlanta, Phoenix, Chicago)

Under the direction of the National Sales Excellence Manager, the Sales Excellence Manager (SEM) will be responsible for driving capability development, sales process adoption, and performance improvement across the good2grow Sales organization.

This role focuses on enabling and training Market Development Managers (MDMs) and Regional Sales Managers (RSMs) through both classroom facilitation and field-based learning. The SEM partners closely with Regional Growth Trainers (RGTs) to reinforce good2grow’s GROWING sales execution model and performance framework. The ideal candidate brings a passion for people development, CPG sales excellence, and a data-informed approach to capability building that fuels business growth and strengthens field team performance.

While candidates based in Atlanta, Phoenix, or Chicago are preferred, we are open to considering qualified candidates in other markets.

• Strong analytical mindset, decision-making and problem-solving skills
• Ability to influence – communicate clearly and concisely to gain alignment and drive action across varying audiences
• Strong Excel and PowerPoint skills
• Time management and project management skills a must!
• Attention to details and dedication to getting things right
• Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation

• Design and facilitate sales training programs (classroom and virtual) focused on GROWING execution, customer engagement, and sales leadership

• Partner with RGTs and RSMs to deliver hands‑on training in‑market
• Assess performance gaps
• Develop individualized coaching plans
• Lead onboarding programs for new sales hires
• Ensure alignment with good2grow culture, sales process, and tools.
• Support the design and delivery of national and regional sales meetings, including content creation, facilitation, and follow‑up initiatives.

• Work with Marketing, Business Analytics & Insights, and HR to develop scalable training tools and best practices that drive alignment across teams.

Required:

• Bachelor’s degree in Business, Marketing, Sales or related field
• 5+ years of progressive experience in sales or field training roles within the CPG industry
• Strong facilitation and presentation skills with ability to engage diverse audiences
• Demonstrated understanding of CPG sales processes and retail execution, DSD GTM strategies + frameworks
• Proven background in Sales team + DSD network management
• Proven success leading sales capability programs or executing in‑market training

• Prior experience as a Sales Trainer, Regional Sales Manager, or Sales Excellence lead
• Experience implementing structured sales methodologies (e.g., Challenger, SPIN, or similar)
• Background in using CRM or data analytics to inform training focus
• Experience supporting teams in both DSD and broker‑managed environments

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self‑starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

good2grow is a children's beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high‑growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better‑for‑you drinks that give both parents and…