Business Development Manager

Caps Lock builds long-term marketing solutions for large partners. We don’t just run ads – we become a permanent marketing partner for our clients. For years our core market was home services and home improvement. Now we are expanding into new industries. Some target examples are: insurance, senior care, healthcare, wellness and beauty. This role is a key part of that growth.

Almost every company that takes a first meeting with us likes what we offer. Our challenge is simple: we need more first meetings with the right companies. That is your job. This is a pure “hunter” role – 100 % focused on new business. You will not manage existing accounts or campaigns.

• Research target industries and companies together with our growth team and a dedicated researcher; identify the right decision-makers.
• Run creative, multi‑channel cold outreach: email, Linked In, phone calls, and non‑standard touches. Build smart sequences (7+ touchpoints), not email blasts.
• Book meetings with the right size of companies – quality over quantity. Example: from 7 target companies in an industry, we expect at least half on a call.
• Attend 4‑6 industry conferences per year: network, learn the market, bring back insights and ideas.
• Spend your first 2‑3 months learning our value proposition and messaging; work with a ready playbook of what works and what doesn’t.
• Share feedback with our launch and CRO teams; keep your pipeline and CRM data clean and up to date.

• Meetings booked per month and quarter with the right companies (~25 % of the weight).
• How many of those meetings are strong enough to enter our test calendar (~75 % of the weight).

• 5‑7+ years in business development / client acquisition with heavy cold outreach (any industry, not only marketing).
• A book of business you built from scratch – and real numbers to show: open rates, reply rates, booked meetings.
• Expert level in Linked In Sales Navigator.
• You’re looking for a long‑term home: this is a full‑time, fully dedicated role – we invest in this hire and expect the same commitment back.
• Hands‑on daily experience with a sales CRM / outreach platform (Apollo, Outreach, Salesloft, Hub Spot, Salesforce, or similar).
• Multi‑channel prospecting: you don’t stop at one email and one call – you use sequences, creativity, and persistence.
• Mature, strategic, process‑driven mindset; excellent written and spoken communication.
• Based in the US or Canada, able to work EST hours and travel to conferences.

• Experience with Apollo, Click Up, or Tableau.
• Experience in insurance, senior care, healthcare, wellness or beauty industries.
• Confident conference networking experience.

• A key hire in a new, growing department – you will shape how new business is done here.
• A long‑term role with real growth: as the department grows, so does your scope – this is a career move, not a gig.
• Stability you can check: our campaign calendar for this year is nearly full, and the leadership team has worked together for years.
• Real support: a dedicated researcher, modern tools (Apollo, Click Up, Tableau), and a playbook – you focus on outreach, not admin.
• A small, senior team that has worked together for years, with direct access to company leaders.

Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well‑being and growth. Here are some of them:

We are a truly remote‑first company. You choose where you feel the most productive and comfortable to make an impact.

Work‑life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.

We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.

We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.

From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.

Your health matters. Take the time you need to rest and recover – we’ll be here when you’re ready to return.

We support you and your family with reimbursement for medical insurance and health‑related expenses, including dental care and psychological support.

If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co‑working space.

From gaming nights and fitness challenges to annual retreats at world‑class resorts, we make sure there’s never a shortage of fun and connection.