Regional SALES Director - Digital (Remote​/Usa) - GDM (Gray Media Group

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Gray Digital Media:

At Gray Media, digital advertising moves at the speed of innovation. With nationwide reach and a focus on continuous enhancement, our Digital Sales team keeps sellers and clients ahead of the curve—ensuring every campaign runs seamlessly, performs efficiently, and delivers real results.

Job Summary /

Description:

As a Regional Sales Director, Digital with Gray Media, you lead with strategy, innovation, and collaboration to deliver sustainable multi-platform revenue growth. Your leadership empowers local sales teams to exceed performance goals through data-driven insights, forward-thinking digital strategies, and a culture of accountability. You serve as a trusted partner to station leadership, local/regional clients, and internal teams, helping to align market execution with Gray Media’s vision for audience-first, results-focused advertising solutions.

With deep expertise across all vertical markets, you translate complex challenges into growth opportunities that strengthen both client partnerships and company performance.

Duties/Responsibilities include, but are not limited to:

• Consistent digital revenue growth across assigned stations/markets.
• Strong station adoption of Gray’s digital go-to-market: product fluency, pricing discipline, and repeatable sales motions.
• Increased impact in the field through more high-quality client meetings, stronger proposals, and higher close rates.
• Effective collaboration between stations, RSS support, and internal teams that improves speed, quality, and client outcomes.
• Positive feedback from stations and local sales teams.

Key Responsibilities:

1)
Revenue Growth Leadership (with Stations):

• Own and execute a regional plan to increase digital and multi-platform revenue by market, station, and sales team.
• Partner with station General Managers (GM) and Directors of Sales (DOS) to align priorities, remove blockers, and drive accountability to digital performance goals.
• Identify revenue opportunities through pacing, pipeline, and category/vertical analysis, translating insights into weekly actions.
• Support stations in building high-value solutions that combine linear, streaming, and all of GDMs digital capabilities where appropriate.

2)
Client & Agency Engagement / Deal Strategy:

• Conduct and support customer-facing meetings alongside station sellers to uncover needs, shape strategy, and close business.
• Lead complex deal strategy: packaging, audience strategy, measurement approach, and performance story.
• Strengthen relationships with local, regional, and national advertisers by demonstrating consultative, results-oriented digital leadership.
• Coach local sales leaders and sellers to improve digital discovery, proposal quality, objection handling, and closing skills.
• Deliver ongoing training on Gray digital products, audience/targeting, measurement and reporting expectations, and best practices.
• Reinforce a culture of performance and continuous improvement through structured feedback and follow-through.

4)
Performance Management, Forecasting & Reporting:

• Establish consistent business rhythms with station leadership: pipeline reviews, pacing checks, and forecast calls.
• Analyze station performance and provide clear,…