Director of Admissions and Recruitment

Summary

The Director of Admissions & Recruitment is responsible for the development, implementation, budgeting and evaluation of the College's recruitment and enrollment plan. The Director is responsible for managing the day-to-day operations of the college's CRM system. The Director leads recruitment events, outreach initiatives, and student engagement programs to support enrollment goals, strategic planning, and continuous improvement efforts. The Director of Admissions & Recruitment is dedicated to learning college concepts by developing programs and facilitating activities that promote student success and lifelong learning.

• Provide strategic oversight for the implementation, integration, and ongoing management of the Common Application, One‑Click Admit, ReUp, and other recruitment platforms, ensuring compliance with all related legislative mandates.
• Oversee the identification and tracking of any fraudulent and ‘ghost' students, proactively assessing identity-related risks and maintaining flexibility to adapt processes as new fraud patterns emerge, while working collaboratively with Financial Aid, Records, IT, and Compliance to mitigate risk.
• Ensure compliance with state and ICCB requirements for out‑of‑district enrollment, including required notifications, residency verification, and audit support for career and workforce programs.
• Manage the day-to-day operations of the Salesforce CRM, provide training for CRM users, troubleshoot CRM issues, and improve the student onboarding process.
• Use CRM, data cleanup, effective systems for tracking prospective students, student enrollment, and obtaining reliable commitment from returning students.
• Utilizing data on district high school enrollment and district community served, direct the development, implementation, and assessment of recruitment and outreach strategies for students in coordination with Marketing and Public Relations departments to:

• Enhance partnerships with district elementary, middle and high schools
• Support initiatives to increase high school dual credit and dual enrollment students
• Establish partnerships with educational, business, community, and religious leaders
• Travel to other additional stakeholders identified by the college
• Strategically plan and coordinate Open House events, National College Fairs, High School Counselor Breakfasts, new and emerging recruitment initiatives, and all on-campus recruitment events

• Coordinate with Marketing, Public Relations, and IT in the preparation and communication of recruitment and enrollment.
• Participate in the Strategic Enrollment Management & Retention Committee and implement recruitment/enrollment goals.
• Oversee and coordinate business/career credit recruitment efforts. Collaborate with Workforce Development in the development of an ongoing articulation with businesses for adult student recruitment.
• Develop systems and programs which provide timely, accurate, and responsive information to prospective students.

• Supervise professional, support staff, and student employees working in Admissions & Recruitment, Information areas, and oversee the implementation and evaluation of the Student Ambassador Program.
• Initiate, recommend and train new employees, complete performance evaluation of all direct reports, including recommendations of renewal or termination.
• Perform administrative tasks necessary for program implementation, including managing annual budgets.
• Direct and evaluate the initial and ongoing training of all departmental staff.
• Prepare work schedules and specific assignments for staff.
• Provide leadership for outreach efforts delivered through the Student Ambassador Program call center.

• Collaborate with all Student Development subdivisions.
• Support and participate in the College's commitment to Plan, Improve, and Evaluate (PIE) Processalong with accreditation through appropriate participation.
• Prepare compliance, accreditation, and program review reports. Lead staff in producing quarterly and annual updates on enrollment and outreach activities.
• Perform other duties as directed or assigned by the Dean of…